Meet sales quota goals of generating new qualified opportunities and prospect engagements
Develop and execute high-volume lead generation campaigns specific to Merkle's services and assigned accounts
Originating and responding to new logo opportunities via an established lead management process
The ability to qualify opportunities and align prospect needs to Merkle's capabilities
Working with Sales Growth Officers and Enterprise Sales Leaders to drive new logo revenue
Drive prospect and client engagements in support of Merkle's thought leadership and events
Ensure accuracy and timeliness of the established Salesforce processes for prospects and opportunities
Work closely with Marketing to ensure the availability of suitable collaterals for offerings
A solid ability to build relationships, immediately and over time, with economic buyers, decision-makers, operators, and influencers across large, complex enterprise organizations
A solid ability to build internal relationships with key stakeholders and business partners
Analyzes customer business goals, objectives, needs, processes, and existing capabilities
Applies business outcome-based sales principles and demonstrates relevant and transferable company experience in developing, leading, and executing lead-generation campaigns
Understand the prospect and client decision-making process and organizational map
Establishes trusted relationships with senior executive buyers and other client executives to originate new opportunities to position our capabilities
Develops and maintains an accurate, high-quality pipeline that's aligned with our company's sales process
Requirements
Bachelor's degree from an accredited college/university
5 years of consultative sales experience in marketing technology and agency services
Experience originating and qualifying extensive, complex sales opportunities
Knowledge and understanding of the database marketing and agency marketplace
Knowledge and an understanding of the marketing cloud and ad-tech marketplace
Ability to propose solid solutions to meet customer requirements
Must have solid knowledge of Marketing Technology, Data and Analytics, and Digital Agency
Experience in one or more of the following verticals: Financial Services, Insurance, Travel, Media, Entertainment, Non-Profit, High Tech or Retail
Strong ability and desire to prospect and nurture relationships of account decision-makers
History of success working within an individual and team environment
Must have a history of quota attainment
Strong collaboration capabilities are critical to this role.
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