Product Growth Specialist driving product marketing and demand generation for Lagos - based fintech startup. Collaborating across teams to launch and localize products for African markets.
About the role
- Senior Manager, Growth Marketing responsible for driving growth marketing engine for RFgen. Design and execute campaigns, manage events, and foster cross-functional collaboration.
Responsibilities
- Develop and execute integrated growth campaigns across the entire funnel using a mix of email, web, social, and paid lead programs.
- Build and optimize campaign operations, including workflows, automation, and reporting infrastructure, to improve marketing efficiency and scalability.
- Define and implement measurement frameworks that tie marketing programs directly to pipeline and revenue outcomes.
- Partner with Sales, Marketing, and Customer Success to ensure alignment on targeting, messaging, and campaign objectives.
- Own nurture programs and lead scoring models to improve conversion and accelerate funnel velocity.
- Plan, promote, and execute a range of virtual and field events, including webinars, trade shows, and regional customer events.
- Manage all event logistics, vendor coordination, and post-event lead capture and follow-up processes.
- Integrate event activities into broader campaign strategies to ensure cohesive customer experiences and measurable ROI.
- Manage and mentor one direct report, fostering a data-driven and collaborative culture.
- Work cross-functionally to develop campaign assets and ensure cohesive execution.
Requirements
- 7+ years of experience in B2B growth, demand generation, or integrated marketing, ideally in supply chain, logistics, or software/SaaS industries.
- Proven success building and scaling marketing operations, automation, and measurement frameworks from the ground up.
- Deep expertise in campaign strategy, nurture programs, lead scoring, and paid lead programs.
- Strong analytical mindset and proficiency with marketing and CRM platforms (e.g., HubSpot, Marketo, Salesforce, Pardot).
- Demonstrated ability to manage complex projects with multiple stakeholders and deadlines.
- Exceptional communication and leadership skills.
- Bachelor's degree in marketing, communications, or related field.
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