Executive leadership role at USAA, providing oversight for marketing initiatives within P&C. Leading a high - performing team to drive profitable growth and optimize marketing strategies in a complex environment.
About the role
- Vice President managing paid media strategies for Dairy Management Inc. Leading campaigns across retail media networks and e-commerce platforms for the dairy industry.
Responsibilities
- Lead the development and execution of comprehensive paid media strategies across digital, retail media networks, e-commerce, and media partnerships in support of organizational goals.
- Ensure retail media and e-commerce strategies are fully integrated with broader marketing, communications, and brand initiatives — supporting both awareness and conversion objectives.
- Define the role of paid commerce media within the full consumer and shopper journey, from upper-funnel education to point-of-purchase activation.
- Provide day-to-day media agency oversight and collaborate closely with other MCA leaders to ensure integrated planning, alignment, and execution across channels.
- Oversee multi-channel paid media programs including paid search, paid social, display, programmatic, retail media networks, and e-commerce-driven placements.
- Lead strategic planning and activation across key retail and commerce partners, ensuring campaigns are optimized for shopper relevance, timing, and performance.
- Set strategic direction for channel mix, audience targeting, creative approach, messaging frameworks, and budget allocation across brand and commerce objectives.
- Optimize campaigns end-to-end — from planning and activation through measurement, sales impact analysis, and reporting.
- Establish KPIs and measurement frameworks that connect paid media performance to commerce outcomes, including sales lift, conversion, ROAS, and retailer-specific metrics.
- Analyze and interpret retail sales, shopper, and e-commerce data to inform optimization, future investment decisions, and strategic recommendations.
- Translate complex performance and sales data into clear insights and narratives for senior leadership and cross-functional partners.
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field.
- 10+ years of progressively responsible experience in paid media, performance marketing, or digital marketing leadership roles.
- Demonstrated senior-level experience leading retail media and e-commerce campaigns, ideally across multiple retailer platforms, and integrating them into broader brand and communications strategies.
- Proven ability to analyze and interpret sales, shopper, and e-commerce performance data to drive optimization and strategic decisions.
- Track record managing media budgets and delivering measurable ROI across both brand and commerce objectives.
- Deep understanding of digital marketing, retail media ecosystems, e-commerce platforms, and performance measurement frameworks.
- Strong analytical capabilities with the ability to connect media investment to sales and business outcomes.
- Strategic thinker who can balance long-term brand building with near-term commerce performance.
- Strong negotiation skills and experience managing agency and media partner relationships.
- Exceptional leadership, communication, and cross-functional collaboration skills.
- Foster a culture of innovation, accountability, data-driven decision-making, and continuous learning.
Benefits
- Medical, dental, and vision insurance
- Paid parental leave
- Life insurance
- Short-term and long-term disability
- Flexible spending accounts (health care, dependent care, transit, and parking)
- 401(k) plan with up to a 10% match
- Regular and chocolate milk on tap
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