Growth Marketing Analyst focused on driving customer acquisition and profitability through digital channels at Stone. Collaborating with teams to maximize operational efficiency.
About the role
- Director of Growth Development at CrowdStrike enabling AI-driven sales development processes aimed at modern buyers. Lead the establishment of a new GDR team to enhance inbound engagement and conversion.
Responsibilities
- Build & Lead a New Inbound Growth Development Representative (GDR) Organization
- Launch and lead our first dedicated inbound GDR team, establishing the structure, processes, and culture from day one.
- Recruit, coach, and develop a high-performing team of inbound GDRs who balance human-led outreach with AI-optimized workflows.
- Build a work culture that values clear communication, taking responsibility, experimenting, and always getting better.
- Present Quarterly Business Reviews (QBRs) to executive executive team on performance, strategic roadmap, and resource requirement.
- Develop the headcount plan, proactively justifying resource needs by modeling pipeline targets, conversion metrics, and ROI to secure executive alignment for expansion.
- Define inbound messaging, talk tracks, and engagement frameworks—supported by AI content generation and personalization.
- Define an inbound qualification model leveraging AI automation & championing best practices.
- Evaluate, implement, and test AI solutions for conversation intelligence, content personalization, and GDR productivity.
- Work closely with our Marketing Operations teams to integrate new tools and ensure they meaningfully improve conversion and GDR output.
- Partner with IT to design and develop agentic follow-up workflows using Agentforce and other agentic tools.
- Own the conversion of inbound interest into sales-qualified opportunities.
- Build dashboards and KPIs for speed-to-lead, lead quality, funnel conversion, rep productivity, and channel performance.
- Partner with Demand Gen, Field/Regional Marketing, and Digital teams to provide rapid feedback loops on campaign quality, sequence performance, buyer behavior, and pipeline performance.
- Collaborate with Sales Leadership to ensure seamless handoffs and a predictable, scalable inbound pipeline.
Requirements
- 7+ years of experience in SaaS sales development or revenue roles with 5+ years managing SDR teams (inbound or hybrid).
- Proven success building or scaling teams in a fast-growth environment.
- Strong coaching mindset with a track record of developing early talent into top performers.
- Passionate about augmenting human skill with AI automation—not replacing people, but empowering them.
- Comfort designing new workflows, experimenting with tools, and separating signal from noise in a fast-moving AI landscape.
- Deep knowledge of inbound funnel metrics and how to optimize them.
- Experience partnering with Marketing Operations on lead scoring, routing, attribution, and data integrity.
- Analytical mindset with the ability to translate insights into action.
- Proficient storytelling and communication skills with the ability to influence cross-functionally and inspire your team.
- Obsessed with delivering a world-class buyer experience.
- Familiarity with SDR tools such as Qualified, Agentforce, 1mind, Gong, Outreach, etc.
Benefits
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Great Place to Work Certified™ across the globe
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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