Sales & Revenue Operations Director at MRI overseeing NA revenue operations and sales activities. Leading teams to drive revenue performance and implement sales strategies across North America.
About the role
- Director overseeing audience data integrity, strategy, and revenue operations for media company. Leading initiatives across marketing, events, and memberships for audience engagement and growth.
Responsibilities
- Own the integrity, strategy, and commercial activation of SIA’s audience database.
- Oversee data governance and quality while driving the use of audience data to accelerate growth across news, research, events, membership, training, and sponsorship revenue.
- Monitor and optimize the full audience lifecycle — from top-of-funnel news engagement through event attendance and membership conversion.
- Develop engagement scoring models to prioritize high-value prospects.
- Lead global data quality initiatives to ensure accuracy and reliability.
- Build executive-level dashboards tied to revenue KPIs.
- Act as the connective tissue between Tech Ops, Marketing, Sales, Events, and Membership.
Requirements
- 5+ years in database marketing, marketing operations, revenue operations, or audience strategy.
- Experience managing CRM and marketing automation platforms.
- Strong understanding of lifecycle marketing and revenue funnels.
- Proven ability to translate data into commercial action.
- Familiarity with GDPR and global compliance standards.
- Analytical fluency (SQL, Excel, BI tools; Python a plus but not required).
- Strategic mindset with strong cross-functional communication skills.
- Ability to work an Eastern Time schedule.
Benefits
- Competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance
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