Hybrid Product Marketing Manager

at KAYAK

• Job title: Product Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $150,000 - $170,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Cambridge, United States

About the role

• Product Marketing Manager at KAYAK overseeing product positioning and go-to-market strategies for K4B. Focus on corporate customer value and cross-functional collaboration.

Responsibilities

• Conduct market research and gather quantitative and qualitative feedback to represent customer needs to our Commercial, Product and Engineering teams.
• Identify and document buyer personas, pain points and use cases; recommend new features and enhancements that address pain points or solve key use cases.
• Develop our product narrative and messaging to explain K4B’s value in the corporate travel market, tailored to different customer personas
• Lead go-to-market strategy for new features and product offerings; coordinate with teams across the company to put together positioning, communications, and sales and training collateral.
• Partner with Brand Marketing, Sales and Communications on external positioning and product-focused campaigns.
• Support external marketing efforts including our public website, blog posts, and events.
• Create and maintain sales enablement materials including decks, battlecards, case studies, and demos.

Requirements

• Specific experience in developing clear product positioning and go-to-market strategies for B2B SaaS products.
• Proven ability to conduct market research and competitive analysis.
• Collaboration with team members from all levels of the business, across time zones. Looking for specific experience working with Product, Engineering, Marketing, and Commercial team members in a cross-functional manner.
• Personal experience as a traveler, offering firsthand insight into user challenges during trip planning and online booking.
• BS degree or equivalent experience required, background in Marketing, Business or Communications strongly preferred. MBA or similar experience is a plus.
• Experience in the travel and hospitality industry is strongly preferred, but not required.

Benefits

• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being:
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to HeadSpace
• Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• No meeting Fridays
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Focus on your career growth:
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups
• Competitive retirement and health plans
• Free lunch 2 days per week
• Fun quarterly events such as boat trips, arcades, ski trips, Thursday happy hours, and more