Senior Manager/Director of Marketing Automation overseeing Salesforce Marketing Cloud Engagement. Driving strategic automation initiatives and leading technical direction in digital health marketing.
About the role
- Senior Marketing Executive at Conscia driving local business growth with marketing campaigns. Collaborating with sales teams to execute marketing strategies across various channels.
Responsibilities
- Support local business growth through planning and execution of local marketing activities and “One-Conscia” marketing initiatives.
- Drive sales and marketing collaboration across Sales Teams, Group Marketing team and local initiatives.
- Drive and execute local marketing plan, including vendor-sponsored campaigns and event management.
- Ensure local brand alignment with Conscia brand.
- Localize Conscia Group marketing initiatives and integrate them into local marketing plan.
- Work with Conscia Group marketing resources to ensure operational efficiency, deploy always-on campaign and leverage all relevant marketing channels.
- Create & lead generation programs to acquire new business customers.
- Create compelling and relevant B2B content, including whitepapers, case studies, blog posts, and presentations.
- Collaborate with the Sales Director to ensure consistent messaging and branding across all materials.
- Plan and execute multi-channel marketing campaigns to target key B2B segments.
- Work with our technology partners on joint campaigns to an agreed set of objectives.
- Monitor campaign performance, analyse metrics, and adjust strategies to optimise results.
- Collaborate with the sales team & Director to develop marketing collateral and tools that support the sales process.
- Oversee digital marketing initiatives, including SEO, SEM, social media advertising, and other online channels.
- Monitor and report on digital marketing KPIs to track the effectiveness of campaigns.
- Use analytics tools such as Google Analytics to measure and report on the performance of marketing campaigns.
- Provide regular reports to local (County) stakeholders highlighting key metrics and insights.
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- Senior experience in B2B marketing, with a track record of successful revenue growth.
- Good understanding of digital marketing, content creation, and social media strategies.
- Excellent written/verbal communication and interpersonal skills.
- Ability to work collaboratively in a cross-functional team environment.
- Proficiency in marketing automation tools and CRM systems.
Benefits
- 25 days annual leave
- Contributory Pension which includes DIS policy
- Flexible working
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