Product Marketer driving growth for a food tech company embedded in the operating rhythm of the business. Collaborating on brand performance and retention strategies while leading product launches.
About the role
- Head de Product Marketing leading product positioning and go-to-market strategies for digital health solutions at Afya, enhancing user experience and market presence.
Responsibilities
- Conduct ongoing research (quantitative and qualitative), competitive analysis, and JTBD.
- Define positioning and messaging per product/persona.
- Create and govern plans, bundles, and proposals to expand the value proposition.
- Lead a continuous and assertive strategy to introduce new products to the right customers.
- Structure processes, taxonomies, naming, asset library, dashboards, and claims governance.
Requirements
- Solid experience in Product Marketing for digital B2B Enterprise, SMB, and B2C products.
- Proven track record in defining pricing, bundles, and launch strategies.
- Experience in market research, competitive analysis, and customer insights to guide strategic decisions.
- Proven experience leading PMM teams, focusing on positioning the area as an investment (not a cost).
- Experience connecting Product Marketing deliverables to direct business outcomes and metrics.
- Tools: CRM, Marketing Automation, Analytics (Google Analytics, Mixpanel, Amplitude or similar), advanced Excel, BI (Power BI, Tableau or Looker), AI solutions, and competitive intelligence tools.
- Skills: strategic vision, leadership, results orientation, data analysis, clear communication, and multidisciplinary collaboration.
- Differentials: courses or certifications in Product Marketing, Product, Data Analytics, or Digital Marketing.
Benefits
- Meal allowance / food benefit;
- Flexible schedules and placements (for Remote roles);
- Transportation allowance (for Hybrid or On-site roles);
- Profit-sharing (PLR);
- Multi-benefits: flexible benefit via Flash Card to use as you prefer.
- Gympass / Wellhub;
- Psicologia Viva (online platform for consultations with psychologists and nutritionists);
- Health and Dental Insurance;
- Life Insurance;
- Extended parental leave (up to 6 months for mothers and 20 days for fathers);
- Rede D'Ór: support and important information for mother and baby health with a network of accredited nurses;
- Partnership with your region's SESC (varied programming in education, health, culture, leisure, and assistance);
- Birthday Day Off (one day off to take on your birthday or during your birthday month);
- Platform with various courses to improve your knowledge (UCA);
- Language academy (AIA);
- Leadership development program;
- Mentoring for Women at Afya (MMA);
- Discounts on undergraduate and graduate courses at Afya's educational units.
- Premium subscription to Afya iClinic and Afya Whitebook
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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