Senior Associate, Product Marketing Strategy (Sales Enablement) at Humana enhancing growth across Medicare programs. Collaborating with teams to advance sales enablement strategies and support agents' needs.
About the role
- Product Marketing Manager responsible for transforming innovation into customer value at Construct IN. Collaborating across teams to define marketing strategies and communications for market launches.
Responsibilities
- Define go-to-market strategies for launches of new products, features, and improvements
- Build positioning, messaging, and narratives aligned with different customer profiles, segments, and channels
- Lead and execute product communications, both internal (Construct IN team) and external (customers and the market)
- Monitor squads' roadmaps and support launch planning
- Collaborate with each squad's PMs on naming and pricing of features
- Participate in product training and launch activities with PMs, and help create enablement materials
- Connect Product with Customer Success, Sales, Support, and Marketing to ensure consistent messaging and strategy
- Plan and produce materials that support the sales journey (proposals, guides, pre/post-demo content, emails, videos, etc.)
- Contribute to structuring the company's brand architecture and the way the product is presented to the market (website, presentations, and corporate channels)
- Ensure all product materials are up to date and reflect product positioning and evolution (website, decks, etc.)
- Organize and improve communication processes and channels with customers (email, WhatsApp, in-app notifications, etc.)
- Monitor competitors, trends, and industry pain points to inform the company’s strategy.
Requirements
- 2+ years in Product Marketing or a related role (content marketing for B2B SaaS, Product, Growth, Sales Enablement, etc.)
- Based in Porto Alegre or the surrounding area (office in São Leopoldo)
- Experience in technology companies and B2B SaaS
- Ability to translate features into clear, tangible customer value
- Strong communication skills, writing ability, and strategic vision
- Willingness to learn, collaborate, and grow together
Benefits
- Hybrid work in São Leopoldo (RS)
- You will be measured by deliveries and ownership, not by hours
- An environment where your opinions and ideas have ample room to become reality
- Freedom with responsibility
- TotalPass – gym discounts
- C4 Life and Clude – platforms supporting physical and mental health
- Birthday day off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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