Hybrid Sales Manager – Capital Equipment

Posted 2 weeks ago

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About the role

  • Sales Manager overseeing North American wide format sales strategy, driving revenue and customer engagement. Leading team and collaborating with partners to establish market leadership in cutting solutions.

Responsibilities

  • Own the North American wide format sales strategy for horizontal cutting solutions under the direction of the EVP of Sales
  • Drive direct revenue through active customer engagement while developing the long-term sales infrastructure for the horizontal vertical market
  • Establish territory coverage, account strategy, and pipeline discipline aligned with EVP-led forecasting and operating cadence
  • Identify and develop opportunities across wide format graphics, signage, display, and industrial applications, with crossover into corrugated, commercial print, labels, and packaging
  • Serve as the executive-facing subject-matter expert for wide format solutions
  • Conduct high-level customer presentations, on-site evaluations, and executive briefings
  • Collaborate with applications, service, and operations teams to ensure customer success and strong post-sale outcomes
  • Provide regular updates, forecasts, and strategic recommendations directly to the Executive Vice President of Sales
  • Partner with the Executive Vice President of Sales to define hiring plans, coverage models, and growth milestones for the wide format team
  • Mentor and support future sales team members as the vertical scales
  • Deliver structured market feedback to guide executive decisions on investment, staffing, and product focus

Requirements

  • 7+ years of capital equipment sales experience, preferably in wide format, laser or knife cutting, digital finishing, or industrial automation
  • Proven success selling complex, high-value technical solutions
  • Strong consultative selling skills with the ability to engage executive, technical, and operational stakeholders
  • Demonstrated experience building or scaling a market, product line, or territory
  • Direct experience with horizontal cutting systems, laser cutting, or routing technologies
  • Background in wide format graphics, signage, packaging, display, corrugated or industrial applications
  • Exposure to wide format, signage, commercial print, corrugated, labels, or packaging workflows
  • Prior experience hiring, mentoring, or leading sales professionals
  • Experience operating within a distributor–OEM sales model

Benefits

  • Base salary of $90 - 110,000 dependent on experience
  • Competitive commission and bonus structure
  • Health, Dental, and Vision insurance
  • Short & Long term disability insurance
  • 401(k) plan, profit sharing, PTO

Job title

Sales Manager – Capital Equipment

Job type

Experience level

SeniorLead

Salary

$90,000 - $110,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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