Digital Consultant focusing on Performance Marketing at trafficdesign GmbH. Develop performance strategies and lead effective digital advertising campaigns
About the role
- SEM Senior Analyst executing paid search campaigns for Citi. Handling day-to-day builds, QA, and monitoring of paid search campaigns focusing on optimization and compliance.
Responsibilities
- Upload and structure campaigns in Google Ads and Microsoft Ads, including ad groups, keywords, match types, and bid strategies
- Write and traffic ad copy variations, ensuring alignment with brand tone and compliance requirements
- Implement sitelinks, callouts, structured snippets, and other ad extensions
- Apply audience targeting, geotargeting, device bid adjustments, and scheduling
- Apply UTMs, click trackers, and Floodlight/Conversion tags
- Test tags in GTM and validate firing in QA tools before launch
- Confirm alignment with analytics team tracking documentation
- Perform structured QA checks: ad approval status, correct URLs, negative keyword coverage, budget caps, and proper account hierarchy
- Validate campaign builds against compliance requirements (disclaimers, negative keywords, etc.)
- Ensure proper account hygiene, deduplication of keywords, ad rotation settings, bid strategy checks
- Check daily budget pacing, CTR, CPC, and conversion trends; flag anomalies
- Run “morning health checks” on campaign performance dashboards
- Generate weekly campaign performance reports with commentary
- Set up A/B or multivariate ad copy and landing page tests
- Monitor test performance, capture results, and report insights back to Managers/Strategists
- Maintain build trackers, QA logs, and pacing sheets
- Document learnings from campaign builds to improve SOPs
- Appropriately assess risk when business decisions are made
Requirements
- 2 – 5 years of experience in SEM execution
- Strong working knowledge of Google Ads, Microsoft Ads, SA360, GA4, and Excel/Sheets
- Meticulous attention to detail and process discipline
- Strong analytical mindset with ability to troubleshoot quickly
- Hands-on keyboard agency experience a plus
- Prior experience working in highly-regulated industries preferred
- Education: Bachelors/University degree or equivalent experience
Benefits
- medical, dental & vision coverage
- 401(k)
- life, accident, and disability insurance
- wellness programs
- paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
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