Hybrid Paid Media Specialist

Posted last month

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About the role

  • Paid Media Specialist managing omnichannel performance campaigns at Chili Digital, a Latin American digital marketing agency. Collaborating with clients to optimize media strategies for measurable growth.

Responsibilities

  • Manage and optimize omnichannel performance campaigns.
  • Collaborate with clients to understand their business goals and align paid media strategies.
  • Develop detailed media plans that define target audiences, budgets, channels, and key performance indicators.
  • Launch and manage campaigns across multiple platforms, ensuring optimal allocation of resources for maximum performance.
  • Plan and execute A/B tests across platforms to identify optimal creatives, audiences, bidding strategies, and landing pages.
  • Continuously monitor performance, implement A/B testing learnings, and produce comprehensive reports to demonstrate ROI/ROAS.

Requirements

  • 3+ years of experience managing paid media campaigns, ideally within a digital marketing agency.
  • Proven track record of driving performance campaigns with clear ROI/ROAS results.
  • Strong knowledge of Google Ads and Meta Ads platforms, with hands-on experience in TikTok, Retail Media, and programmatic channels.
  • Experience managing the full campaign lifecycle — from client onboarding and media planning to execution, A/B testing, and performance reporting.
  • Demonstrated success setting up and interpreting A/B tests to improve performance.
  • Exceptional organizational skills and proficiency in CRM systems, specifically SENTR.
  • Fluent in Spanish and English, with excellent communication and reporting skills in both languages.
  • Ability to work in a fast-paced, data-driven environment with a proactive and collaborative approach.

Benefits

  • Competitive compensation package.
  • Hybrid work model.
  • Opportunity to work on innovative campaigns with international clients across LATAM, the US, and Europe.
  • Access to advanced tools and training in paid media strategies.

Job title

Paid Media Specialist

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

HybridPanama

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