Performance Optimization Manager at PPRO simplifying access to local payment methods. Focus on maximizing payment outcomes and driving performance for enterprise clients through data analysis and collaboration.
About the role
- Paid Media Specialist managing omnichannel performance campaigns at Chili Digital, a Latin American digital marketing agency. Collaborating with clients to optimize media strategies for measurable growth.
Responsibilities
- Manage and optimize omnichannel performance campaigns.
- Collaborate with clients to understand their business goals and align paid media strategies.
- Develop detailed media plans that define target audiences, budgets, channels, and key performance indicators.
- Launch and manage campaigns across multiple platforms, ensuring optimal allocation of resources for maximum performance.
- Plan and execute A/B tests across platforms to identify optimal creatives, audiences, bidding strategies, and landing pages.
- Continuously monitor performance, implement A/B testing learnings, and produce comprehensive reports to demonstrate ROI/ROAS.
Requirements
- 3+ years of experience managing paid media campaigns, ideally within a digital marketing agency.
- Proven track record of driving performance campaigns with clear ROI/ROAS results.
- Strong knowledge of Google Ads and Meta Ads platforms, with hands-on experience in TikTok, Retail Media, and programmatic channels.
- Experience managing the full campaign lifecycle — from client onboarding and media planning to execution, A/B testing, and performance reporting.
- Demonstrated success setting up and interpreting A/B tests to improve performance.
- Exceptional organizational skills and proficiency in CRM systems, specifically SENTR.
- Fluent in Spanish and English, with excellent communication and reporting skills in both languages.
- Ability to work in a fast-paced, data-driven environment with a proactive and collaborative approach.
Benefits
- Competitive compensation package.
- Hybrid work model.
- Opportunity to work on innovative campaigns with international clients across LATAM, the US, and Europe.
- Access to advanced tools and training in paid media strategies.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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