Senior Analyst for Sales Execution at Constellation Brands, leading key planning and analytics initiatives. Specializing in Sales Execution Incentives and cross-functional collaboration.
Responsibilities
Lead several core components of the Independent Space and Shopper First Shelf Programs, including: Overseeing the Space & SFS planning process, including Anaplan model management, training and communications, development of planning tools and resources, and performance‑to‑goal tracking with field sales and BU space execution teams.
Developing, managing, and socializing comprehensive SFS ROI reporting (Power BI and Excel), along with actionable national‑ and local‑level insights for use in distributor sell‑in materials.
Managing the Independent Planogram Integrity Tool and all related reporting, resources, and support materials for field sales and BU space execution teams.
Supporting any adhoc needs and requests related to Shopper First Shelf and Space program analytics, ROI and tracking.
Manage the internal Sales Execution Incentive program, including: Contribute to the design of an effective year‑long incentive plan leveraging key qualifiers and rankers to drive competition and elevate performance against sales KPIs and strategic priorities.
Tracking and communicating performance through regularly distributed scorecards and live presentations during monthly Sales Execution calls.
Coordinating all incentive‑trip logistics in partnership with the event planning team.
Oversee the coordination and development of monthly Sales Execution Deck materials, delivering clear, accurate, and executive‑ready presentations of KPI performance and execution levels to sales leadership and the broader sales organization.
Partner with Sales Learning & Development to support the development and execution of national holiday sell stories, supporting the ideation process, elevating visual presentation, and supporting the pulling together of all data requirements across Circana, IQ, and BI platforms.
Collaborate with IT and cross‑functional SET partners on technology‑driven initiatives, ensuring Space and SFS components are accurately integrated and fully reflected within Sales Star programs.
Manage the annual update of the Sales Focus Calendar and drive enhancements to improve its value for the field sales organization.
Manage Launchpad playbooks in partnership with the Sales Execution Analyst, ensuring accuracy, consistency, and timely updates.
Provide support for ad hoc Sales Enablement projects and requests as assigned by Sales Execution Manager or Director.
Requirements
A Bachelor’s degree or equivalent job experience is required, with emphasis in data analysis and storytelling to drive actionable insights
3-5 years’ experience in a strategic planning or reporting role within consumer package goods industry strongly preferred
Familiarity with Circana, IQ and BI required
Expert knowledge of Microsoft Excel, Microsoft PowerPoint and PowerBI
Strong attention to detail and results-orientation, with the ability to consistently meet commitments and deadlines
Highly developed interpersonal skills are necessary, with the ability to influence and drive consensus
Exceptional verbal and written communication/presentation skills with the ability to communicate across all levels of the organization
Demonstrated ability to manage or create large datasets and models
Strategic and analytical thinker, with the ability to investigate the details and interpret the impact of key business drivers
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