AI Marketing Project Manager leading AI-driven marketing initiatives at Caterpillar. Blending marketing expertise with advanced AI and data knowledge for enhanced customer experience.
Responsibilities
Identify and prioritize high-value AI and data-driven opportunities across the marketing ecosystem.
Coordinate the planning, implementation, and rollout of new AI solutions (e.g., chatbots, NLP/NLU tools, predictive analytics, automation platforms).
Use AI to enhance customer experience (UX), reduce churn, and increase cross-sell/upsell opportunities.
Promote responsible, transparent, and sustainable use of AI in marketing.
Partner with legal, compliance, and ethics experts to ensure adherence to standards and regulations.
Requirements
Strong judgment, structured thinking, and long-term strategic vision.
Excellent communication, stakeholder management, and team-leading abilities.
Knowledge of AI and data technologies: machine learning, deep learning, NLP/NLU, IoT, data science, automation tools, and analytics platforms.
Experience with marketing technologies, data systems, and project management tools.
Ability to analyze situations and reach productive decisions based on informed judgment.
Ability to coordinate cross-functional collaboration between marketing, IT, data science, product teams, and external partners.
Provides a portfolio when applying.
Benefits
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
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