Hybrid Enablement & Adoption Specialist

at Cohere

• Job title: Enablement & Adoption Specialist
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Go
• Location requirements: Hybrid, Toronto, Canada

About the role

• Enablement & Adoption Specialist developing and executing partner enablement strategies for AI platform. Collaborating with teams to build scalable training and resource frameworks.

Responsibilities

• Pioneer and execute a comprehensive, innovative partner enablement strategy, including scalable onboarding processes, certification frameworks, and continuous learning paths tailored for Cohere solutions.
• Develop a deep expertise in Cohere’s agent foundry North and Cohere models, with the ability to become a subject matter expert and confidently articulate value propositions, use cases, and technical capabilities to partners and internal stakeholders.
• Develop tiered, industry-leading certification programs to validate partner expertise across sales, technical domains, setting new standards for partner competency in Cohere solutions and Generative AI.
• Build next-generation co-selling frameworks (e.g., joint value propositions, partner playbooks) and foster cross-functional partnerships with Go-To-Market (GTM), Product Marketing, Product Management, and Forward Deployed Engineering teams to align enablement content with market positioning, product roadmaps, and technical implementation needs.
• Design globally scalable enablement blueprints and frameworks that adapt to diverse user profiles, regional markets and partner segments, ensuring consistent competency development worldwide.
• Collaborate with the broader Enablement & Adoption team to distill adoption best practices, customer insights, and training methodologies from Cohere’s internal and direct customer engagements, adapting these learnings into partner-facing enablement strategies. Partner with the Partner Delivery Managers to build and deploy training. Be a thought partner/ advisor to partners to define their Cohere enablement journey.
• Create and maintain dynamic, engaging live and digital training programs, enablement assets, and certification resources to drive self-service enablement and partner competency, leveraging emerging technologies for delivery.

Requirements

• Bachelor’s degree in a related field (or equivalent experience); advanced degree preferred.
• 8+ years of experience in partner/ sales enablement, strategic partnerships, sales engineering, strategic customer success or strategy & operations within high-tech or enterprise software companies.
• Proven track record of building and scaling innovative enablement programs and certification frameworks from the ground up.
• Exceptional communication and storytelling skills, with the ability to translate technical concepts into clear, engaging educational content for diverse audiences.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders in a fast-paced, agile environment.
• Strong technical acumen with familiarity in LLMs and AI platforms, ideally with experience supporting complex, enterprise end-to-end solutions.
• Ability to travel regionally and globally, when necessary.

Benefits

• An open and inclusive culture and work environment
• Work closely with a team on the cutting edge of AI research
• Weekly lunch stipend, in-office lunches & snacks
• Full health and dental benefits, including a separate budget to take care of your mental health
• 100% Parental Leave top-up for up to 6 months
• Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
• Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend
• 6 weeks of vacation (30 working days!)