Director of Marketing and Sales Automation responsible for business planning and agency innovation at Farmers Business Services. Leading campaigns and optimizing digital communication for client conversions and retention.
Responsibilities
Build data‑driven lifecycle programs that improve onboarding, engagement, renewal, and cross‑sell performance
Lead campaign planning across digital, email, content, and partner channels with a focus on measurable outcomes
Collaborate with agency partners to strengthen brand presence, optimize messaging, and improve funnel performance
Analyze conversion metrics, retention trends, and customer behavior to identify opportunities for optimization
Oversee segmentation, targeting, and personalization strategies to improve marketing efficiency
Leads teams that develop technology support for innovative projects such as Agency Retail and other opportunities to attract and retain customers through the use of technology.
Liaison for other new technology projects such as Guidewire and Salesforce innovations.
Leads all operational aspects, content delivery, communications, and strategy for Agent Dashboard and Web content design shop for all new field facing initiatives such as Agency Vision, Smart Office, Leadership 411, Agent Promotions, FFR.
Develops ROI and coordinates strategies to implement new technologies within the Zone/Territory structure as well as test piloting new technology for Agents and District Managers.
Requirements
7-9 years of experience in a Marketing/ Sales Position focused on Conversion and Retention
Insurance Experience in P&C (Very desirable) and Life (Very Desirable)
Open Experience in the Financial Industry, E-commerce
Full English Fluency
**Technical & Business Skills**
Email marketing, lifecycle marketing, marketing automation in all channels
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