Area Sales Director responsible for supporting DSD sales and managing relationships with independent distributors. Engaging in sales activities and tracking data to maximize sales efforts.
About the role
- Director of Marketing and Sales Automation responsible for business planning and agency innovation at Farmers Business Services. Leading campaigns and optimizing digital communication for client conversions and retention.
Responsibilities
- Build data‑driven lifecycle programs that improve onboarding, engagement, renewal, and cross‑sell performance
- Lead campaign planning across digital, email, content, and partner channels with a focus on measurable outcomes
- Collaborate with agency partners to strengthen brand presence, optimize messaging, and improve funnel performance
- Analyze conversion metrics, retention trends, and customer behavior to identify opportunities for optimization
- Oversee segmentation, targeting, and personalization strategies to improve marketing efficiency
- Leads teams that develop technology support for innovative projects such as Agency Retail and other opportunities to attract and retain customers through the use of technology.
- Liaison for other new technology projects such as Guidewire and Salesforce innovations.
- Leads all operational aspects, content delivery, communications, and strategy for Agent Dashboard and Web content design shop for all new field facing initiatives such as Agency Vision, Smart Office, Leadership 411, Agent Promotions, FFR.
- Develops ROI and coordinates strategies to implement new technologies within the Zone/Territory structure as well as test piloting new technology for Agents and District Managers.
Requirements
- 7-9 years of experience in a Marketing/ Sales Position focused on Conversion and Retention
- Insurance Experience in P&C (Very desirable) and Life (Very Desirable)
- Open Experience in the Financial Industry, E-commerce
- Full English Fluency
- **Technical & Business Skills**
- Email marketing, lifecycle marketing, marketing automation in all channels
- Data Driven Performance & Optimization - Advanced
- Data Analytics - Advanced
- Lead Funnel Analytics - Advanced
- Relationship Management – Advanced
- Process Design - Advanced (7+ Years)
- Sales tech & automation mastery - Advanced (7+ Years)
- Demonstrated collaboration, relationship building and influencing skills.
Benefits
- This position comes with a competitive compensation and benefits package.
- A competitive salary and performance-based bonuses.
- Comprehensive benefits package.
- Flexible work arrangements (remote and/or office-based).
- You will also enjoy a dynamic and inclusive work culture within a globally renowned group.
- Private Health Insurance.
- Paid Time Off.
- Training & Development opportunities in partnership with renowned companies.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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