Hybrid Head of Brand – Product Marketing

at Cantina

• Job title: Head of Brand – Product Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $160,000 - $240,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Los Angeles, United States

About the role

• Head of Brand & Product Marketing at Cantina Labs shaping brand identity and product marketing strategies for their social AI platform. Leading communications, social presence, and content strategy.

Responsibilities

• Own Cantina’s marketing communications strategy including brand identity, narrative, and messaging, shaping how we look, sound, and are perceived across all public touchpoints.
• Define the product marketing lexicon, including naming, messaging, and in-app language across features and workflows.
• Lead content strategy across owned and external channels (organic/paid)—driving awareness of Cantina to creators and helping them understand how to use and be successful on the platform.
• Guide social presence, ensuring a clear, compelling point of view and consistent storytelling across platforms that reaches our target audiences.
• Partner closely with product, design, and leadership to articulate our core value propositions—both in-app and in external storefronts (website, app store).

Requirements

• 7+ years building and leading brand, marketing, or communications functions within consumer tech, creative tools, or multifaceted consumer applications.
• A strong blend of creative and product-oriented thinking when it comes to marketing communications—able to move beyond aesthetics into clear storytelling, messaging hierarchy, and narrative structure.
• Proven ability to translate technical or abstract concepts into simple, compelling language that educates and drives adoption.
• Experience owning social and content ecosystems, with a strong sense for how to show up on modern platforms.
• Hands-on, builder mindset—comfortable operating with a lean team, collaborating with embedded and external creative resources, and scaling the function as needed.

Benefits

• Competitive salary and generous company equity
• Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
• 42 days of paid time off, including:
• 15 PTO days
• 10 sick days
• 15 company holidays
• 2 floating holidays
• Generous parental leave & fertility support
• 401(k) retirement savings plan
• Lifestyle spending account – $500/month to use however you’d like
• Complimentary lunch and snacks for in-office employees
• One Medical membership, and more!