Account Development Specialist driving sales and brand activations in assigned beverage categories across Philadelphia suburbs. Focus on relationships with key accounts and execution of marketing strategies.
Responsibilities
Drive and deliver on revenue and market share of assigned portfolio in assigned account base spending 80% of working time in market
Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth of assigned category or large supplier, in which they have advanced knowledge.
Research trends, category, and portfolio to ensure that the group or division and company meet supplier goals as established.
Present new products and beverage offerings and conduct monthly business reviews.
Plan high-end consumer activations within key accounts to elevate category awareness based on customer needs.
Drive real time market insights to inform, apply, unlock and accelerate growth.
Lead, organize, report, field intel and insights for assigned territory and categories.
Collaborate with on-premise & retail sales teams, developing creative solutions to help drive business and growth in assigned categories across their assigned territory
Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends
Focus on increasing share and velocity of assigned category. Ownership of account plan and execution based on brand plans
Obtains appropriate distribution of category throughout account base by presenting and selling based on the brands’ features and benefits, including beverage menu development
Conduct staff educations and building of the category.
Maintain and build strong relationships with the key stakeholders/gatekeepers of the assigned accounts
Requirements
Bachelor’s degree in related field and/or equivalent training and work experience
Minimum of 3-5 years in sales or industry related and category expertise experience for category specific roles
CSS Certification or WSET Spirits level 2; or Category specific certifications (Whiskey, Tequila, Sake or Beer); or Fine Wine Accreditation
Preferably WSET Level 2 or Similar (CSW, Level II Court of Master Sommeliers)
Specialized knowledge of category or responsibility that this role will support
Must have a valid driver’s license and be able to operate a motor vehicle; require Proficient PC skills using MS Office and other various computer programs including presentation software
Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
Analytic and Reporting skills
Utilize sound judgement and problem-solving skills
Ability to work in fast-paced, high-volume, team environment
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