Regional Sales Manager driving sales growth and market activation for Generous Brands' beverage portfolio in the Southwest region. Responsible for distributor management and product execution in Southern California.
Responsibilities
The Regional Sales Manager is responsible for driving sales growth, distribution expansion, and flawless field execution within their assigned region.
This role is deeply hands-on—spending the majority of their time in the market building customer relationships, managing distributor performance, and ensuring strong retail execution.
The Regional Sales Manager bridges strategic direction with day-to-day market activation.
They work closely with distributors, regional retailers, and the field team to deliver results that strengthen the Generous Brands portfolio, improve efficiency, and expand market reach.
This role balances short-term execution with long-term growth—ensuring that regional sales plans are executed with excellence while maintaining a clear line of sight to the broader sales and distribution strategy.
Requirements
Minimum of 5 years’ sales leadership experience, leading teams of sales associates in understanding the grocery, natural/specialty for naturally distributed branded products.
Minimum of 3 years working with large scale beverage DSD network.
Minimum bachelor’s degree in business or related field.
Detail-oriented project owner, with strong attention-to-detail and a high workload capacity.
Passionate Sales Executive with classic 'best-in-class & quality mentality' sales and sales management training and track record of success at a reputable beverage manufacturer.
Ability to develop an analytical sales system, sales planning tools and sales management tools from scratch to a national level.
Demonstrated success building a brand or brands in a high growth category.
Proven success working hand-in-hand with Marketing to drive sustainable brand growth.
Strong communication skills, entrepreneurial work ethic, integrity, initiative and 'can-do' attitude.
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