About the role

  • Regional Sales Manager driving sales growth and market activation for Generous Brands' beverage portfolio in the Southwest region. Responsible for distributor management and product execution in Southern California.

Responsibilities

  • The Regional Sales Manager is responsible for driving sales growth, distribution expansion, and flawless field execution within their assigned region.
  • This role is deeply hands-on—spending the majority of their time in the market building customer relationships, managing distributor performance, and ensuring strong retail execution.
  • The Regional Sales Manager bridges strategic direction with day-to-day market activation.
  • They work closely with distributors, regional retailers, and the field team to deliver results that strengthen the Generous Brands portfolio, improve efficiency, and expand market reach.
  • This role balances short-term execution with long-term growth—ensuring that regional sales plans are executed with excellence while maintaining a clear line of sight to the broader sales and distribution strategy.

Requirements

  • Minimum of 5 years’ sales leadership experience, leading teams of sales associates in understanding the grocery, natural/specialty for naturally distributed branded products.
  • Minimum of 3 years working with large scale beverage DSD network.
  • Minimum bachelor’s degree in business or related field.
  • Detail-oriented project owner, with strong attention-to-detail and a high workload capacity.
  • Passionate Sales Executive with classic 'best-in-class & quality mentality' sales and sales management training and track record of success at a reputable beverage manufacturer.
  • Ability to develop an analytical sales system, sales planning tools and sales management tools from scratch to a national level.
  • Demonstrated success building a brand or brands in a high growth category.
  • Proven success working hand-in-hand with Marketing to drive sustainable brand growth.
  • Strong communication skills, entrepreneurial work ethic, integrity, initiative and 'can-do' attitude.

Benefits

  • Medical, Dental & Vision
  • Group Life and AD&D
  • Voluntary Life and AD&D
  • Group Short & Long-Term Disability
  • 401(k)
  • Paid Time Off
  • Flexible Spending Accounts
  • Employee Assistance Program
  • Gym Membership Discounts

Job title

Regional Sales Manager

Job type

Experience level

Mid levelSenior

Salary

$80,000 - $90,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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