Hybrid Associate Manager, Consumer Insights

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About the role

  • Associate Manager of Consumer Insights for Boll & Branch analyzing customer data and informing decision-making. Working cross-functionally to improve customer experience and drive growth.

Responsibilities

  • Create and publish performance reports that track core KPIs (such as AOV, CVR, CAC, ROAS).
  • Maintain existing dashboards/reporting, identify and implement areas for improvement
  • Identify where the gaps in data are and work in conjunction with the Data team to push through key blockers and improve analytics infrastructure
  • Be an expert and key point of support for cross-functional partners on relevant platforms (looker, shopify, mixpanel etc.)
  • Build and maintain strong independent relationships with key internal stakeholders (i.e. E-Comm, Performance Marketing, CX/Loyalty and Product team leads) to ensure effective communication and collaboration.
  • Regularly update stakeholders on project progress, insights, and strategic recommendations
  • Establish yourself as the thought leader for key cross-functional teams and be able to manage up when necessary
  • Lead qualitative and quantitative consumer research for the entire organization, evolving our understanding of our target market through focus groups/surveys; represent the customer and their needs to all teams across the business
  • Source external third party data to keep a pulse on industry and competitive trends, developing a distinct perspective on how these trends affect our business and strategy

Requirements

  • 4+ years of working experience, preferably in an analytics or strategy focused role
  • Experience with data visualization tools such as Tableau or Looker
  • Analytical: You love to find the needle in the (data) haystack, are metrics-driven, and possess the ability to turn empirical data into insightful decisions.
  • Intellectual curiosity: You love breaking down and tackling complex problems, continuously learning and broadening your skillset.
  • Proactive: You are self-motivated, scrappy, and enjoy solving open-ended problems.
  • Collaborative: You enjoy working in a team environment and seek out solutions that cater to cross-functional objectives.
  • Bachelor’s degree preferred or equivalent work experience

Benefits

  • Medical, Dental, Vision, and Life/AD&D insurance
  • Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
  • Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
  • Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount

Job title

Associate Manager, Consumer Insights

Job type

Experience level

JuniorMid level

Salary

$65,000 - $110,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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