Head of Performance Marketing responsible for scaling E - Commerce efforts in the beauty sector. Leading a team to optimize performance across various channels including Meta, TikTok, and Google.
About the role
- Performance Marketing Specialist managing paid campaigns across various digital channels for Australian Ethical. Focused on data-driven insights and growth across key marketing channels.
Responsibilities
- Build, manage and optimise campaigns across Google, SA360, DV360, Meta, LinkedIn and other digital channels.
- Actively test audiences, creatives, bids and formats to improve efficiency (CPA, CPL, ROAS).
- Monitor pacing, budgets and funnel performance to hit growth targets.
- Manage AdTech configuration and integrations.
- Configure and deploy A/B and multivariate tests across digital platforms.
- Use GA4 and platform data to understand journeys, drop-offs and opportunities.
- Create and maintain dashboards (e.g. Looker Studio / Power BI).
- Turn numbers into clear insights and recommendations - not just reports.
- Support campaign experiments and share learnings across the team.
- Implement multi-touch attribution models, incrementality experiments, and funnel analysis with support from agency.
Requirements
- 3+ years’ experience in performance marketing / paid media.
- Hands-on campaign build + optimisation across Google Ads, Meta, GMP and other advertising channels.
- Working knowledge of GA4 and funnel metrics.
- Ability to interpret data and explain what it means, simply and clearly.
- A test-and-learn mindset and strong attention to detail.
- Looker Studio / Power BI dashboarding.
- Familiarity with GTM and advanced tracking implementations.
- Exposure to A/B testing or experimentation frameworks.
- Strong collaboration skills and the ability to work cross functionally with stakeholders and external media agencies
Benefits
- A competitive salary, including short-term and long-term incentives including access to an Employee Share Plan
- Flexible work arrangements
- Wellbeing program that includes an extra 5 days of leave above statutory requirement
- Purpose aligned volunteer days
- 20 days paid annual leave with an additional 3 paid days of annual leave over the Christmas period
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Dutch Google Ads Specialist focusing on client onboarding and performance optimization for Google Ads in a hybrid role. Seeking Dutch - speaking professionals with sales or marketing experience.
Campaign Manager at Kpler leading integrated growth marketing campaigns for trading business units. Collaborating with Product Marketing and Sales to drive ongoing demand and launch new products.
Digital Growth Lead responsible for managing e - commerce growth and sales strategies at a consumer goods startup. Focused on performance and digital channel profitability with mentorship responsibilities.
Senior Performance Marketing Manager at Uphold, focusing on Google ecosystem for Web - to - App transitions and user acquisition. Leading full - funnel strategies and optimizing marketing campaigns for growth.
Performance Marketing Manager responsible for managing and optimizing client marketing strategies and campaigns. Focus on measurable results and creative partnerships with diverse clients.
Senior Associate managing clients' Paid Search campaigns in a performance - driven environment. Responsible for strategy execution, optimization, and deliverable sign - off across SEM programs.
Performance Marketing Manager for B2B at ZweiDigital, driving performance campaigns on social media platforms. Collaborating with clients and optimizing ads for LinkedIn, Google, and Facebook.
Marketing Campaign Manager at Peoples Bank responsible for designing and executing marketing campaigns via SalesForce Marketing Cloud. Leading campaign strategy and managing performance analysis of campaigns for optimization.
Performance Marketer responsible for profitable user acquisition and managing campaigns across multiple channels for innovative blockchain technology company.