Digital Consultant focusing on Performance Marketing at trafficdesign GmbH. Develop performance strategies and lead effective digital advertising campaigns
About the role
- Performance Marketing Specialist managing paid campaigns across various digital channels for Australian Ethical. Focused on data-driven insights and growth across key marketing channels.
Responsibilities
- Build, manage and optimise campaigns across Google, SA360, DV360, Meta, LinkedIn and other digital channels.
- Actively test audiences, creatives, bids and formats to improve efficiency (CPA, CPL, ROAS).
- Monitor pacing, budgets and funnel performance to hit growth targets.
- Manage AdTech configuration and integrations.
- Configure and deploy A/B and multivariate tests across digital platforms.
- Use GA4 and platform data to understand journeys, drop-offs and opportunities.
- Create and maintain dashboards (e.g. Looker Studio / Power BI).
- Turn numbers into clear insights and recommendations - not just reports.
- Support campaign experiments and share learnings across the team.
- Implement multi-touch attribution models, incrementality experiments, and funnel analysis with support from agency.
Requirements
- 3+ years’ experience in performance marketing / paid media.
- Hands-on campaign build + optimisation across Google Ads, Meta, GMP and other advertising channels.
- Working knowledge of GA4 and funnel metrics.
- Ability to interpret data and explain what it means, simply and clearly.
- A test-and-learn mindset and strong attention to detail.
- Looker Studio / Power BI dashboarding.
- Familiarity with GTM and advanced tracking implementations.
- Exposure to A/B testing or experimentation frameworks.
- Strong collaboration skills and the ability to work cross functionally with stakeholders and external media agencies
Benefits
- A competitive salary, including short-term and long-term incentives including access to an Employee Share Plan
- Flexible work arrangements
- Wellbeing program that includes an extra 5 days of leave above statutory requirement
- Purpose aligned volunteer days
- 20 days paid annual leave with an additional 3 paid days of annual leave over the Christmas period
Job title
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Degree requirement
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