Paid Media Specialist focused on execution and analysis across paid media channels for a growth marketing team. Engaging in optimizations, reporting, and creator - led advertising to enhance performance.
About the role
- Analista de Growth Sênior at Auren Energia focused on leveraging data for strategic insights and commercial performance. Responsible for dashboard creation and lead generation optimization.
Responsibilities
- Develop and maintain commercial performance dashboards in Salesforce and Power BI, consolidating data from multiple sources to generate strategic insights.
- Monitor performance indicators and the sales funnel, proposing action plans to optimize lead generation, qualification, and conversion.
- Support the Growth and Sales teams in identifying market opportunities, potential clients, and areas for expansion.
- Translate data into tactical and strategic recommendations, guiding go-to-market decisions and prioritization of efforts.
- Align with commercial teams to understand requirements and map opportunities for action.
- Structure and qualify lead databases in Salesforce, ensuring up-to-date data and accurate prioritization of opportunities.
- Support the execution of lead generation and nurturing campaigns.
- Collaborate with internal teams and vendors to improve data integrations, automate commercial workflows, and implement CRM enhancements.
Requirements
- Bachelor’s degree or postgraduate degree in Business Administration, Marketing, Engineering, or related fields.
- Postgraduate studies and courses in Growth, Data Analytics, or BI are a plus.
- Solid experience in commercial performance analysis, growth, or BI.
- Experience building dashboards and reports (Salesforce, Power BI, advanced Excel).
- Experience with CRM projects, marketing automation, and sales process improvement.
- Experience in the energy sector is a differentiator.
- Proficiency in Salesforce (Sales Cloud and/or Marketing Cloud).
- Experience building/analyzing dashboards and reports in Salesforce, Power BI, and Excel.
- Knowledge of data modeling and KPI development.
Benefits
- Meals: on-site cafeteria, meal card (VR) or food allowance (VA).
- Medical and Dental insurance.
- Life insurance.
- Private pension plan.
- Annual variable compensation program based on achievement of targets.
- Wellness program.
- Gym membership discounts / partnerships.
- Scholarship program.
- Learning hub that supports different forms of development.
- Support for volunteering in social actions and programs in which Auren participates.
- Diversity and Inclusion group open to new members (members or allies).
- Periodic employee engagement surveys.
- Flexible working hours and a hybrid work model (for corporate roles).
Job title
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