About the role

Lead Manager, Campaign Management at AT&T developing and managing go-to-market campaigns. Drive strategic marketing alignment and operational efficiency across multiple brands and partners.

Responsibilities

Responsible for cross-functional management of critical go-to-market campaigns and all that entails
Drive strategic alignment and efficiency across AT&T’s portfolio and for all relevant stakeholders across Product and Brand Marketing and respective partners
Campaign management utilizing working knowledge of Adobe Workfront or similar workflow management tool
Manage the intricacies of complex marketing campaigns from genesis/pre-planning through launch and optimization
Accountable for record keeping, alerts & variances, and timelines of the campaign to ensure marketing records remain up to date
Ensure every marketing execution is optimized at launch and continue to find efficiencies while it remains in market
Enable AT&T’s way of Marketing through collaboration across the Marketing & Growth Organization and partner organizations to ensure successful execution of the strategic vision
Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks
Contributor for campaign management team capacity planning and codifying campaign management processes
Drive rigor around AT&T’s way of Working for planned and in-year programs and consistently seek ways to create efficiencies
Conduct retrospectives and other working sessions with all levels of leadership

Typically requires 6+ years of experience in similar area of responsibility
Background in holistic marketing across multiple brands at large companies
Direct Marketing and B2B experience a plus, but not a requirement
Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting
Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing
Ability to work autonomously and to take initiative, managing multiple large-scale projects at a time
Executive presence to inspire confidence with internal and external constituents
Working knowledge of Adobe Workfront or similar workflow management tool
Strong communicator; verbal and written
Highly organized and accountable
Operational by nature, but through a strategic lens
Patient and persistent
Expert in Microsoft Office.
Preferred MBA or Master’s degree
Experience with Bynder or other Digital Asset Management tools
Creative or Media Agency experience

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone