Regional Sales Manager responsible for acquiring new customers in the German mid-market. Driving growth through strong networking and business development efforts.
Responsibilities
New customer acquisition & business development
Actively identify, approach and acquire new customers within the German mid‑market
Build, qualify and continuously develop a strong new‑business pipeline
Work in a goal‑oriented, fast and deal‑focused manner across multiple decision‑making levels
Identify, analyze and continuously maintain the regional ecosystem of associations, industry clusters, economic development agencies, political stakeholders and multipliers
Conduct active lobbying with regional organizations, decision‑makers and networks to position the company in relevant committees and initiatives
Use regional networks, partners and events for lead generation and to strengthen the regional market position
Develop a clear target‑customer profile for defined industries and regions
Prioritize regional target‑customer lists and derive targeted sales activities
Build and maintain sustainable relationships with decision‑makers at multiple levels
Independently plan and manage the proposal process, taking into account all customer requirements and risks
Present and advocate proposal adjustments to internal stakeholders and drive implementation of agreed decisions
Develop and contribute new proposal ideas and tailor solutions in complex negotiation situations
Develop relevant marketing activities that reflect regional requirements
Participate in sales and marketing projects within the defined sales territory
Coordinate and implement regional sales campaigns as well as customer‑specific adaptations
Requirements
Bachelor's degree or equivalent
Several years of professional experience in sales
Experience working within networks
Customer‑oriented
Results‑oriented
Proactive, self‑driven approach
Consultative sales skills
Basic commercial skills in proposal preparation
Experience in IT sales (Cloud, SAP, Security, Managed Services)
Understanding of decision‑making processes in mid‑sized companies
CRM proficiency (Salesforce, MS Dynamics or similar)
Regional market knowledge is a plus
Benefits
Freedom to shape regional new‑business development
Attractive compensation model with a high variable component
Access to a strong technology and consulting portfolio
Modern working environment & regional flexibility
Hybrid working model
Short decision‑making paths & high personal impact
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