Executive Assistant providing high - level support for CMO & EVP of Global Communications at NYC Tourism + Conventions. Coordinating meetings, managing schedules, and supporting strategic initiatives.
About the role
- Director of Marketing Strategy responsible for developing inclusive marketing strategies for Ascensus's Retirement projects. Leading the implementation of data-driven marketing and content strategies while collaborating with key stakeholders and teams.
Responsibilities
- Responsible for the strategic and tactical implementation of data driven marketing and content
- Create and oversee unique strategic programs in support of sales and retention
- Identify, develop and execute appropriate marketing programs and tools designed to build and extend the Ascensus’ brand, generate revenue and support the sales and service teams to strengthen market position
- Work closely with the key business stakeholders and teams to develop a cohesive plan to help shape and influence our future distribution partner communications, training programs, and other key priorities
- Implement required procedures for effective delivery of programs and materials
- Manage high profile projects to ensure our positioning is compelling, differentiating, and targeted to its intended audience
- Collaborate well with product managers and other center of excellence marketing managers to build the brand and deliver business value
Requirements
- BS Degree in Marketing or related field or work equivalent required
- Requires a minimum of 7 years’ experience with a strong concentration in retirement products and services, and the marketing discipline
- Out-of-the box thinker, with a passion for envisioning new approaches and creating programs that inspire, motivate, and aim to “convert” interest into action
- Requires strong writing ability to craft compelling communications, including the skill of communicating technical topics, both orally and on paper, in a simplified manner
- Wide range of technical expertise regarding industry and competitive landscape, regulatory environment, client interaction, marketing programs, tools and digital experience preferred
- Ability to work within a team effectively and willingness to partner and develop strong relationships with other disciplines within the company toward the end of creating integrated, comprehensive programs
- Ability to think strategically and to manage a large workload efficiently, including the ability lead others within the company
- Willingness to handle tactical implementation at all levels and stages of development as needed
- Ability to set marketing agendas consistent with company growth objectives
- Strong communications and presentation skills – dynamic, creative, persuasive and succinct
- Strong business sense and attention to detail particularly with regard to program logistics and budget considerations
Benefits
- Potential to have direct reports
- Available for travel as business requires
- Equal Opportunity Employer
- Reasonable accommodations for qualified individuals with disabilities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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