Stylist at Free People driving sales through genuine customer interactions. Engaging with customers, sharing product knowledge, and maintaining store standards.
About the role
- Marketing Manager for SAMpeople, focusing on demand generation strategies and campaigns within Arbor Education's marketing team. Seeking creative and customer-centric approaches for engaging MAT markets.
Responsibilities
- Build deep knowledge and understanding of the MAT market, and SAMpeople’s supporting product suite
- Generate insights on MATs, using them to create impactful messaging
- Be a go-to person on what will drive MAT interest and engagement in the SAMpeople suite
- Create and deliver the termly SAMpeople suite Demand Generation marketing plan
- Research, craft, and implement outbound campaigns that convert prospects and customers alike
- Manage account planning with Sales Teams, identifying cross-sell opportunities and marketing tactics across Arbor and SAMpeople
- Identify key events we should attend to meet prospect and customer MATs
- Plan and manage MAT specific events - such as the MAT stream at ArborFest, MAT PN, or the CST conferences
- Develop MAT nurture campaigns e.g. webinars, books
- Partner with the SDR and Sales Teams to ensure outbound and ABM is as effective as possible
- Be the go-to person for support on outbound to enterprise prospects for the SAMpeople suite
- Partner with the Marketing Ops Manager on data quality and overall system setup for SAMpeople in Hubspot, including integrations with Salesforce
- Be an expert in using Hubspot to achieve your goals and deliver your programme
- Be a brand custodian, helping to train others in our tone of voice
- Occasionally write blogs
Requirements
- Hands-on experience in B2B Marketing, ideally within tech or SaaS
- Creative, tactical thinker - brilliant at creating plans and executing on them
- Excellent copywriting and editing skills - you can turn a piece of writing into something special
- Experience using Hubspot, Salesforce or Marketo (or other similar system)
- Excellent collaborator who enjoys working across multiple teams
- A creative, commercial and analytical mindset; equally comfortable working with data as you are with a Designer or supporting our Heads of Sales
- An imaginative thinker - you can conceive of new ways to tackle a problem, and are driven enough to push on and bring ideas to completion
- Strong analytical skills and data driven thinking, with a passion to use data to drive growth
- An entrepreneurial spirit. Someone who will feel a strong sense of ownership over their goals, and sustain their interest and effort towards achieving these
- Adaptable and agile - able to flex a marketing programme as goals, market needs, or sales plans change
Benefits
- A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
- 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
- Life Assurance paid out at 3x annual salary
- Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
- Private Dental Insurance with Bupa
- Salary sacrifice Pension provided by Scottish Widows
- Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
- 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
- Access to services such as Calm and Bippit (financial wellbeing coaching)
- All of our roles champion flexible working and we are happy to discuss what this means to you
- Social committees that plan team, office and company wide events to bring people together and celebrate success
- Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
- Volunteer with a charity of your choice for a day each year
- Dog friendly offices!
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