Marketing Manager for SAMpeople, focusing on demand generation strategies and campaigns within Arbor Education's marketing team. Seeking creative and customer-centric approaches for engaging MAT markets.
Responsibilities
Build deep knowledge and understanding of the MAT market, and SAMpeople’s supporting product suite
Generate insights on MATs, using them to create impactful messaging
Be a go-to person on what will drive MAT interest and engagement in the SAMpeople suite
Create and deliver the termly SAMpeople suite Demand Generation marketing plan
Research, craft, and implement outbound campaigns that convert prospects and customers alike
Manage account planning with Sales Teams, identifying cross-sell opportunities and marketing tactics across Arbor and SAMpeople
Identify key events we should attend to meet prospect and customer MATs
Plan and manage MAT specific events - such as the MAT stream at ArborFest, MAT PN, or the CST conferences
Develop MAT nurture campaigns e.g. webinars, books
Partner with the SDR and Sales Teams to ensure outbound and ABM is as effective as possible
Be the go-to person for support on outbound to enterprise prospects for the SAMpeople suite
Partner with the Marketing Ops Manager on data quality and overall system setup for SAMpeople in Hubspot, including integrations with Salesforce
Be an expert in using Hubspot to achieve your goals and deliver your programme
Be a brand custodian, helping to train others in our tone of voice
Occasionally write blogs
Requirements
Hands-on experience in B2B Marketing, ideally within tech or SaaS
Creative, tactical thinker - brilliant at creating plans and executing on them
Excellent copywriting and editing skills - you can turn a piece of writing into something special
Experience using Hubspot, Salesforce or Marketo (or other similar system)
Excellent collaborator who enjoys working across multiple teams
A creative, commercial and analytical mindset; equally comfortable working with data as you are with a Designer or supporting our Heads of Sales
An imaginative thinker - you can conceive of new ways to tackle a problem, and are driven enough to push on and bring ideas to completion
Strong analytical skills and data driven thinking, with a passion to use data to drive growth
An entrepreneurial spirit. Someone who will feel a strong sense of ownership over their goals, and sustain their interest and effort towards achieving these
Adaptable and agile - able to flex a marketing programme as goals, market needs, or sales plans change
Benefits
A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
Life Assurance paid out at 3x annual salary
Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
Private Dental Insurance with Bupa
Salary sacrifice Pension provided by Scottish Widows
Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
Access to services such as Calm and Bippit (financial wellbeing coaching)
All of our roles champion flexible working and we are happy to discuss what this means to you
Social committees that plan team, office and company wide events to bring people together and celebrate success
Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
Volunteer with a charity of your choice for a day each year
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