Head of Growth Marketing role at CraftGinClub in London. Focuses on customer acquisition strategies and leading marketing initiatives for a premium alcohol retailer.
About the role
- Director of Client Growth Enablement responsible for accelerating revenue growth and client retention at Apply Digital. Leading operational strategies to convert client intelligence into measurable impact.
Responsibilities
- Establish and lead the Client Growth Enablement Office (CGEO) under Client Services to operationalize account growth, retention, and expansion.
- Build frameworks that identify, activate, and track client growth opportunities across Strategic, Enterprise, and High-Growth tiers.
- Partner with Client Partners to co-develop account expansion plans and quarterly growth reviews (QBR+).
- Translate client insights, delivery data, and satisfaction metrics into actionable commercial strategies.
- Introduce AI-enabled playbooks and automation frameworks that scale growth motions and reduce manual friction in forecasting, reporting, and enablement.
- Champion a modern, innovation-forward approach to client growth, integrating emerging technologies, automation, and digital tooling that accelerate decisioning and insights.
Requirements
- 10+ years of experience in client services, revenue enablement, account strategy, or digital transformation consulting for top-tier agency/services firm.
- Proven success in driving revenue growth through existing client relationships in a digital agency, consulting, or technology services environment.
- Strong understanding of B2B sales cycles, account-based growth strategies, and the interplay between client success, marketing, and business development.
- Expert-level proficiency in HubSpot, including automation, lifecycle workflows, predictive scoring, reporting, and custom object development.
- Proven experience leading AI-enabled transformation, digital automation, or innovation initiatives within GTM, client enablement, or commercial operations.
- Demonstrated ability to evaluate, implement, and optimize modern technology stacks including CRM, workflow automation, AI content generation, predictive analytics, and customer intelligence platforms.
- Exceptional communication and relationship management skills, with the ability to collaborate across C-level stakeholders.
- Data-driven and commercially minded, with a bias for measurable results.
- Strong presentation and storytelling ability, comfortable leading client and executive-level discussions.
- Commercially Fluent: Understands how delivery, client success, and marketing contribute to P&L performance.
- Client-Centric: Obsessed with helping clients achieve measurable outcomes and growth.
- Strategic Operator: Balances vision with execution and can operationalize frameworks into repeatable motion.
- Collaborative Leader: Builds trust and drives accountability across matrixed teams.
- Data-Informed Storyteller: Uses insights to build compelling business narratives and revenue cases.
Benefits
- Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact.
- An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
- Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support.
- Generous vacation policy: Work-life balance is key to our team’s success, so we offer flexible personal time offer (PTO); allowing ample time away from work to promote overall well-being.
- Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.
- Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.
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