Creative Marketing Director leading creative vision for UrgentVet's brand campaigns across various media. Collaborating with marketing team and overseeing projects to enhance brand engagement.
Responsibilities
Oversee creative vision of projects and brand campaigns across media such as video, digital, print, advertising, and more.
Lead and inspire creative execution while utilizing designers, copywriters, photographers, and other specialists.
Produce innovative and cohesive visual and strategic content that aligns with brand goals.
Participate in strategic execution of innovative media plans to ensure brand awareness growth and advertising effectiveness under direction of VP of Marketing and in partnership with advertising agency of record.
Collaborate with VP of Marketing and Digital Agency on brand strategy.
Build and execute industry leading brand expression to grow the UrgentVet brand.
Ensure quality assurance on all design elements.
Partner with ad agency and VP of marketing on effective advertising placement and plans.
Oversee creative production and delivery of brand materials.
Help establish and implement best practices in marketing.
Requirements
Bachelor’s degree (BA/BS) in marketing/communications preferred.
Minimum 10+ years of experience in a similar role for an organization with multiple locations.
Deep expertise in brand storytelling and omnichannel consumer engagement.
Experience leading and executing brand campaigns.
Design experience across multiple mediums to include digital, print, video.
Familiarity with various digital content management platforms for social media and reviews CRM.
Experience with project management methodologies and software systems.
Understanding of email marketing creative.
Copywriting abilities for bios, blogs, email messaging, captions, contests, posts, talking points, news updates, and press releases.
Proficient use of Microsoft Word, Excel, PowerPoint, and Teams.
Ability to guide projects from conception to completion.
Exceptional written communication skills, including grammar, spelling, flow, tone of voice, and tense.
Willingness and comfort presenting ideas and updates on calls with more than twenty-five participants.
Ability to travel up to 10%, attend events, visit hospitals, and be available for occasional after-hour needs.
Benefits
Competitive salary
Flexible work schedules to support work-life balance
Comprehensive group insurance including medical, dental, and vision
Paid Family Leave and Paid Parental Leave (including maternity & paternity)
Paid Time Off
One Life Balance Day for added flexibility
Pet Discounts to keep your furry family members covered
Retirement Savings Plan with employer match to help build your future
Employee Assistance Program (EAP) for mental health and wellbeing support
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