Senior Demand Generation Marketing Executive responsible for B2B pipeline growth at Axians UK. Focusing on targeted campaigns with emphasis on ABM, marketing automation, and performance optimization.
About the role
- Creative Marketing Director leading creative vision for UrgentVet's brand campaigns across various media. Collaborating with marketing team and overseeing projects to enhance brand engagement.
Responsibilities
- Oversee creative vision of projects and brand campaigns across media such as video, digital, print, advertising, and more.
- Lead and inspire creative execution while utilizing designers, copywriters, photographers, and other specialists.
- Produce innovative and cohesive visual and strategic content that aligns with brand goals.
- Participate in strategic execution of innovative media plans to ensure brand awareness growth and advertising effectiveness under direction of VP of Marketing and in partnership with advertising agency of record.
- Collaborate with VP of Marketing and Digital Agency on brand strategy.
- Build and execute industry leading brand expression to grow the UrgentVet brand.
- Ensure quality assurance on all design elements.
- Partner with ad agency and VP of marketing on effective advertising placement and plans.
- Oversee creative production and delivery of brand materials.
- Help establish and implement best practices in marketing.
Requirements
- Bachelor’s degree (BA/BS) in marketing/communications preferred.
- Minimum 10+ years of experience in a similar role for an organization with multiple locations.
- Deep expertise in brand storytelling and omnichannel consumer engagement.
- Experience leading and executing brand campaigns.
- Design experience across multiple mediums to include digital, print, video.
- Familiarity with various digital content management platforms for social media and reviews CRM.
- Experience with project management methodologies and software systems.
- Understanding of email marketing creative.
- Copywriting abilities for bios, blogs, email messaging, captions, contests, posts, talking points, news updates, and press releases.
- Proficient use of Microsoft Word, Excel, PowerPoint, and Teams.
- Ability to guide projects from conception to completion.
- Exceptional written communication skills, including grammar, spelling, flow, tone of voice, and tense.
- Willingness and comfort presenting ideas and updates on calls with more than twenty-five participants.
- Ability to travel up to 10%, attend events, visit hospitals, and be available for occasional after-hour needs.
Benefits
- Competitive salary
- Flexible work schedules to support work-life balance
- Comprehensive group insurance including medical, dental, and vision
- Paid Family Leave and Paid Parental Leave (including maternity & paternity)
- Paid Time Off
- One Life Balance Day for added flexibility
- Pet Discounts to keep your furry family members covered
- Retirement Savings Plan with employer match to help build your future
- Employee Assistance Program (EAP) for mental health and wellbeing support
- A vibrant, inclusive culture
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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