CRM Specialist developing strategies for user engagement and retention at a Portuguese online gaming brand. Analyzing performance data and collaborating with cross-functional teams for optimization.
Responsibilities
Join the client’s Team for a Portuguese online gaming brand.
Develop CRM strategies to improve user engagement and retention.
Analyze campaign performance data for optimization.
Collaborate with cross-functional teams to enhance product offerings.
Requirements
Bachelor’s degree in **Marketing, Management Informatics, Engineering**, or a related field.
Minimum of **2 years of experience** in CRM-related roles.
Strong knowledge of **conversion, retention, and reactivation indicators**.
Strong analytical and critical-thinking skills for evaluating campaign performance and results.
Advanced proficiency in **Excel**.
Experience in managing web-based products (valued).
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