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PointClickCareSenior Marketing Automation Specialist
Marketing Automation Specialist overseeing Marketo strategy and execution. Collaborating with diverse teams to optimize campaigns and drive healthcare innovation.
About the role
- Support campaign setup and execution, ensuring consistency in workflows, data, and reporting
- Build and test campaign assets such as emails, landing pages, and forms in accordance with brand and compliance standards
- Manage campaign lists, data uploads, and performance tracking
- Support quality assurance and testing to ensure seamless delivery across all programs
- Maintain standardized campaign processes and documentation to drive operational efficiency
- Identify opportunities for automation or optimization across recurring workflows
- Collaborate with Demand Generation and Digital Experience teams to align execution with broader marketing initiatives
- Assist in maintaining the accuracy and hygiene of marketing data used for segmentation and reporting
- Contribute to campaign performance summaries and data integrity checks
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 2+ years of experience in marketing, revenue, or growth operations, campaign management, or digital marketing
- Working knowledge of marketing automation platforms [Marketo, HubSpot, etc.] and CRM platforms [Salesforce, Microsoft Dynamics, etc.]
- Analytical mindset with attention to detail and a drive for continuous improvement
- Excellent communication, collaboration, and organizational skills
- Ability to travel up to 25%
Benefits
- health care
- dental coverage
- vision plans
- 401K benefits
- commissions/incentive compensation depending on role
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