(Senior) Specialist Merchandise Planning managing merchandise strategies and performance at CYBEX, focusing on E - Commerce and cross - department collaboration to meet business goals.
About the role
- Lead the e-commerce strategy, and lead business oversight, for the US, Canada and EU markets.
- Directly lead e-commerce financial oversight, revenue forecasting, and performance reporting.
- Lead demand generation and related promotional planning including paid media, SEO, and email marketing.
- Develop data-driven customer acquisition strategies and steer related agency engagement.
- Oversee e-commerce related technical platforms and related agency service providers.
- Build and execute a global growth marketing roadmap — including funnel optimization, A/B testing, retention programs, and loyalty strategies.
- Lead full-funnel paid media, organic, and affiliate programs to accelerate acquisition at efficient CAC.
- Partner with brand/creative to test messaging, landing pages, and conversion flows.
- Define lifecycle marketing strategies across email, SMS, and CRM to maximize LTV.
- Establish a culture of experimentation and data-driven iteration across campaigns and site experience.
- Continuously optimize product listings, buyer experience, and digital merchandising to achieve objectives.
- Mentor and develop direct reports while fostering a culture of accountability, innovation and impact.
- Provide performance updates and recommendations to the VP of Marketing and executive leadership.
Requirements
- 10+ years’ experience in e-commerce leadership, preferably in consumer electronics or related industries.
- Proven expertise managing e-commerce operations on Amazon Seller Central and Shopify.
- Advanced knowledge of modern digital advertising and demand generation strategies.
- Strong analytical and strategic mindset, with P&L ownership experience.
- Experience leading cross-functional and remote teams in a fast-paced environment.
- Excellent communication, presentation, and organizational skills.
- Bachelor’s degree required; MBA or similar preferred.
- Occasional travel to San Francisco, CA headquarters required.
Benefits
- Competitive compensation, equity & bi-annual performance reviews
- Fully funded comprehensive medical, dental, and vision coverage
- 401K plan
- Generous PTO policy
- Paid Parental Leave
- Monthly wellness reimbursement
- Cell Phone reimbursement
- Employee Purchase Program for discounted PAX devices
- Weekly catered lunch, endless snacks and beverages
- Dog Friendly HQ in the Mission District of San Francisco
- Employee Assistance Program including access to online legal support
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
RR
Relou RHSuporte para E-commerce
Customer support representative for e - commerce at Relou RH. Providing assistance through chat, email, and social media with a focus on problem - solving.
HI
Hubbell IncorporatedSenior Manager, IT Digital Experience Delivery
Senior Manager leading the Digital Experience Technology Team ensuring successful delivery of applications at Hubbell. Responsibilities encompass architecture planning, sprint management, and team leadership.
TC
The PCA CompaniesE-Commerce Specialist – Amazon, Other Marketplaces
E - Commerce Specialist managing product listings and growth across online marketplaces for a global beauty company. Requires strong Amazon Seller Central experience and e - commerce skills in a fast - paced environment.
LF
Lincoln FinancialDigital Experience Consultant
Digital CX Consultant on the Customer Experience team at Lincoln Financial. Shaping technology roadmap and enhancing customer satisfaction through strategic initiatives and collaboration.
SU
SupercommMid-level E-commerce Analyst
E - commerce Analyst in a technology company managing Shopify and Anymarket operations. Focused on optimizing catalog management and improving conversion rates.
BO
Freelance Product & Ecommerce Photographer based in Atlanta, GA producing product imagery for digital commerce program. Leading photography production for marketing and campaign assets across multiple channels.
Senior eCommerce Underwriter at Nuvei, supporting underwriting by analyzing merchant applications and assessing creditworthiness. Collaborating with Loss Prevention and Sales teams to identify risks.
Senior Digital Experience Manager driving omnichannel marketing campaigns at GSK. Collaborating with teams to execute strategies for healthcare professionals and consumers.
EA
Einhell Germany AGPerformance Manager E-Commerce
Performance Manager in E - Commerce focused on online marketing, traffic, and conversion strategies for a family - run international company. Analyzing campaigns and collaborating across teams in international subsidiaries.