VP of Global E-commerce overseeing growth strategies and digital marketing execution. Leading financial oversight and P&L management for e-commerce across US, Canada, and EU markets.
Responsibilities
Lead the e-commerce strategy, and lead business oversight, for the US, Canada and EU markets.
Directly lead e-commerce financial oversight, revenue forecasting, and performance reporting.
Lead demand generation and related promotional planning including paid media, SEO, and email marketing.
Develop data-driven customer acquisition strategies and steer related agency engagement.
Oversee e-commerce related technical platforms and related agency service providers.
Build and execute a global growth marketing roadmap — including funnel optimization, A/B testing, retention programs, and loyalty strategies.
Lead full-funnel paid media, organic, and affiliate programs to accelerate acquisition at efficient CAC.
Partner with brand/creative to test messaging, landing pages, and conversion flows.
Define lifecycle marketing strategies across email, SMS, and CRM to maximize LTV.
Establish a culture of experimentation and data-driven iteration across campaigns and site experience.
Continuously optimize product listings, buyer experience, and digital merchandising to achieve objectives.
Mentor and develop direct reports while fostering a culture of accountability, innovation and impact.
Provide performance updates and recommendations to the VP of Marketing and executive leadership.
Requirements
10+ years’ experience in e-commerce leadership, preferably in consumer electronics or related industries.
Proven expertise managing e-commerce operations on Amazon Seller Central and Shopify.
Advanced knowledge of modern digital advertising and demand generation strategies.
Strong analytical and strategic mindset, with P&L ownership experience.
Experience leading cross-functional and remote teams in a fast-paced environment.
Excellent communication, presentation, and organizational skills.
Bachelor’s degree required; MBA or similar preferred.
Occasional travel to San Francisco, CA headquarters required.
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