Hybrid Multi-Channel E-Commerce Manager – Head of Department

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About the role

  • E-Commerce Manager overseeing comprehensive e-commerce strategies for a leading company in infrared heating. Responsible for performance marketing and multi-channel development.

Responsibilities

  • You will take full ownership of the entire e-commerce area — both strategic and operational — with complete responsibility for revenue, channels, and performance.
  • Build and manage our multi-channel strategy (Shopify, Amazon, eBay, Hornbach, Lidl, etc.).
  • Elevate performance marketing to the next level (SEA, SEO, Social Media Ads).
  • Smartly manage price comparison engines and marketplaces.
  • Content creation: images, video, blog, newsletter — everything that drives sales.
  • Set up, manage, and optimize retargeting and CRM processes.
  • Data-driven monitoring and reporting, including ROAS, CAC, and CLV analyses.
  • Daily collaboration with sales and content teams to optimize conversion and UX.

Requirements

  • Proven experience in e-commerce projects with responsibility for revenue and performance.
  • Strong knowledge of Google Ads, Meta, Klaviyo, GA4, and SEO tools.
  • Understanding of pricing strategies, margins, and P&L responsibility.
  • Strong eye for high-quality creatives (willing to create hands-on as well).
  • Mindset: startup speed combined with agency-level excellence.
  • Fluent in German and English.
  • Remote-ready and able to work independently.

Benefits

  • Full ownership — no silos.
  • Access to an existing network and supplier base.
  • High growth potential and fast setup.
  • Hybrid working model with a base in Munich.
  • Opportunity to join a private-equity-backed company in a growth phase.

Job title

Multi-Channel E-Commerce Manager – Head of Department

Job type

Experience level

Lead

Salary

€42,000 - €80,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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