MI
MindexDirector of Marketing
Director of Marketing at Mindex developing data - driven strategies and executing multi - channel campaigns to accelerate growth. Leading marketing resources, optimizing brand presence, and driving measurable results.
About the role
- Reverse engineer from an MQL supply ramp schedule (ramping over 24 months starting Q1 2025) and drive the inputs required to meet the ramp
- Manage a small marketing team (two content, one marketing operations) and discuss resourcing based on MQL needs
- Ensure team hits weekly content production SLAs and that content passes quality gates (AI spam detection clearance)
- Manage paid spend campaigns to load balance supply for regional GTM teams
- Work with marketing operations to build enrichment workflows to lift inbound lead scores and run simple nurturing campaigns for >100,000 old inbound leads
- Be hands‑on where needed (writing articles, optimising paid campaigns, building automation infrastructure and copy)
- Ingest and understand large volume of product use cases and apply marketing playbooks across multiple products
- Execute quickly from day one and collaborate with engineering, product, design, marketing, sales and customer success
Requirements
- Background in SEO and content production; ideally understand AIO/AEO/AI answer optimisation
- Experience in performance marketing, SEM and paid spend management
- Experience building foundational marketing infrastructure, systems and playbooks
- Experience with marketing automation, enrichment workflows and email automation
- Experience building and/or designing marketing websites (agency, in‑house or hands‑on)
- Experience in event marketing (running/attending events)
- Experience in product marketing
- Proven ability to reverse engineer and deliver against an MQL ramp schedule
- Proven ability to hit weekly content production SLAs and enforce quality gates (e.g. AI spam content detection)
- Ability to manage and optimise paid campaigns and budgets
- Experience leading small teams (content and marketing operations) and scaling resourcing
- Comfortable with equal parts strategy and execution; strong bias to doer culture
- Willingness to be held accountable to MQL targets
- Ability to execute quickly in a scaleup/intense environment
- Applicants must provide work location and answer questions about full permanent work rights in Australia (visa sponsorship queries included)
Benefits
- Remuneration (Including Super): AUD $150,000 - $250,000
- Offers Equity options and ownership on a standard vesting schedule
- Laptop and budget to set up your home office
- 20 days PTO plus paid compassionate & bereavement leave, sick & carer’s leave
- Paid parental leave for primary carers (min. 16 weeks) and secondary carers (min. 6 weeks) including adoption; leave/support for stillbirth or miscarriage
- Visibility into standardised career development plan and access to a professional learning and development budget
- Pro‑active remuneration increases based on performance (7 of last 10 increases made proactively)
- Ability to work from anywhere for a few weeks per year
- Sydney office facilities: rooftop garden, wellness centre, showers and cycle storage; catered Monday lunch; excellent transport connections
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Tech skills
Location requirements
SS
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