Responsible for the development and implementation of compelling and focused brand strategies.
Build marketing capability in Brazil and mentor the SGS global marketing community.
Inspire and align global marketing teams behind a culturally relevant growth strategy for the portfolio.
Drive “One Suntory Way of Marketing” through capability building.
Deliver financial targets, strategic objectives, and long-term brand equity goals for Brazil.
Embed consumer, cultural, competitor, category, and customer insights into brand strategy and execution.
Ensure global brand strategies are adaptable across cultural and category differences.
Link brand strategies and budget decisions to short- and long-term P&L delivery with strong financial acumen.
Collaborate with sales on L2L strategy, POS activities, and brand activation events.
Protect brand equity by embedding timeless DNA into strategies while balancing short-term business needs.
Develop distinctive brand ID and design codes for packaging and communications.
Requirements
University degree - BS/BA or equivalent.
15+ years’ consumer marketing experience.
Global CPG, luxury brands or spirits experience preferred.
Business degree (MBA preferred).
Ideally global or cross market brand experience.
Demonstrable achievements in growing brands and managing complex brand portfolios within a matrixed organization requiring strong cross functional leadership.
Strong commercial experience with P&L responsibility.
Proven leadership in driving alignment to strategic brand vision within a global matrix organization.
Strong communicator and collaborative leader able to engage internal and external stakeholders.
Strategic thinker with solid experience in consumer insights, brand strategy and business analytics.
Experience in leading and managing the creative brand building and innovation process.
Strong Commercial and Financial Acumen with a focus on driving sustainable profitable growth.
Benefits
Timeless DNA embedded in strategies to protect brand equity.
Commitment to equal employment opportunity, valuing diversity and inclusion.
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