Influencer Marketing Executive driving brand awareness for KatKin through influencer gifting initiatives. Identifying influencers and coordinating campaigns across social platforms to fuel customer acquisition.
Responsibilities
Own KatKin’s influencer gifting initiatives, helping to connect our brand with influencers
Identify relevant influencers across Instagram and TikTok that are aligned with KatKin’s mission
Optimise outreach and follow ups to maximise acceptance and post rate
Coordinate KatKin’s influencer gifting programmes across social platforms
Track and maintain accurate records of gifting initiatives
Support the creation of simple campaign briefs for influencers
Assist with implementing third-party tools or platforms to improve gifting programme efficiency
Help obtain influencer content and ensure UGC rights are secured
Collaborate with team members working on paid campaigns
Requirements
Sales and targets driven mindset - highly motivated to overachieve and can work independently
Previous experience in sales, digital marketing or influencer marketing role is a plus, recent graduates are encouraged to apply
Skilled in time management, able to handle multiple campaigns efficiently
Eager to take responsibility and ownership of projects
Passionate about social media and influencers, with potential content creation experience.
Benefits
Up to 2 days WFH every week
Discount for KatKin fresh meals
Annual personal development budget
All the refreshments you can drink, fresh fruit, cats + dogs in office
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