Marketing Executive supporting marketing initiatives for dental professionals at Henry Schein. Creating campaigns and coordinating lead nurturing to enhance sales efforts in a hybrid role.
KR
Hybrid Head of Marketing
Posted 4 months ago
About the role
- Head of Marketing overseeing the marketing strategy and operations at askDANTE systems GmbH. Leading the development of innovative marketing initiatives for SaaS clients in Germany.
Responsibilities
- Develop and implement a marketing roadmap
- Build a marketing funnel with systematic lead tracking
- Conduct competitive analyses and market monitoring
- Further develop our brand and market positioning
- Performance marketing with budget responsibility
- Optimize the customer journey
- Manage day-to-day marketing operations (content, social media, newsletters)
- Develop campaigns for different target audiences
- Coordinate with agencies and external service providers
- Manage our marketing tech stack (HubSpot, Google Analytics, etc.)
- SEO optimization
- Organize trade shows and events
Requirements
- Degree in marketing or related field, or equivalent qualification
- At least 5 years of marketing experience, preferably in the SaaS sector
- Business-fluent German (C1)
- Solid knowledge of B2B and digital marketing
- Experience in lead generation and funnel optimization
- Confident use of marketing tools (HubSpot, Google Analytics, etc.)
- SEO expertise and experience running campaigns across multiple channels
- Hands-on mentality and strong quality orientation
- Strategic thinker with strong operational execution skills
- Passion for marketing and desire to take on leadership responsibilities
Benefits
- Freedom to shape your own ideas and strategies
- Close collaboration with the executive team
- Founder-led company with a family-like atmosphere
- Flat hierarchies and a supportive team
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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