Marketing Director responsible for global brand marketing strategy at leading fashion resale platform. Leading campaigns and partnerships to enhance brand visibility and customer engagement.
Responsibilities
Lead the global Vestiarie Collective brand strategy to strengthen awareness, desirability, and customer engagement for a luxury resale audience, driving measurable impact across awareness, acquisition and conversion.
Oversee organic social media to shape the vision, tone, and content strategy across platforms, ensuring increased engagement, reach, and brand affinity.
Scale the global influencer strategy to build cultural relevance and advocacy within luxury, fashion, and lifestyle communities, driving social reach and customer acquisition with measurable results.
Launch impactful brand campaigns and partnerships from concept through execution to strengthen brand equity and desirability, driving clear performance outcomes on acquisition and growth goals.
Lead global PR, media, and event initiatives to amplify storytelling and visibility, driving share of voice and brand credibility across key markets.
Collaborate with Performance Marketing, CRM, and Merchandising to align brand strategy with commercial priorities, using data and insights to optimize brand effectiveness.
Oversee the internal Creative Studio to deliver world-class creative direction, visual identity, campaign development, and content excellence
Build, lead, and inspire a high-caliber global marketing team, developing talent and future organizational structure as we scale, embedding a culture of creativity, accountability, and results.
Requirements
6-8+ years of experience in marketing leadership roles within brand and social marketing, ideally with experience in the fashion, lifestyle, or ecommerce industries.
A visionary marketing leader with a proven track record of scaling brands and leading innovative, social and influencer marketing campaigns.
Deep understanding of fashion consumer behavior and global cultural trends; Luxury and resale experience a plus.
A strategic leader who can inspire teams while also being hands-on, detail-oriented, and execution-driven when needed.
Experienced working in high-growth, fast-paced environments, with strong cross-functional leadership and stakeholder management.
Self-starter with the ability to excel through times of growth, ambiguity and change.
Fluent in French & English
Benefits
A meaningful job with an impact on the way people consume fashion and promote sustainability
The opportunity to do career-defining work in a fast-growing French-born scale up
The possibility to work as part of a globally diverse team with more than 50 nationalities
Two days to help Project - reinforcing your activist journey and volunteer for an association
Significant investment in your learning and growth
Competitive compensation and benefits package
As full member of our entrepreneurial project, you will be eligible to free shares
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