Marketing Executive supporting customer engagement and campaigns at ShopBack. Collaborating with teams to drive user engagement in a fast - paced environment.
About the role
- Marketing Director responsible for global brand marketing strategy at leading fashion resale platform. Leading campaigns and partnerships to enhance brand visibility and customer engagement.
Responsibilities
- Lead the global Vestiarie Collective brand strategy to strengthen awareness, desirability, and customer engagement for a luxury resale audience, driving measurable impact across awareness, acquisition and conversion.
- Oversee organic social media to shape the vision, tone, and content strategy across platforms, ensuring increased engagement, reach, and brand affinity.
- Scale the global influencer strategy to build cultural relevance and advocacy within luxury, fashion, and lifestyle communities, driving social reach and customer acquisition with measurable results.
- Launch impactful brand campaigns and partnerships from concept through execution to strengthen brand equity and desirability, driving clear performance outcomes on acquisition and growth goals.
- Lead global PR, media, and event initiatives to amplify storytelling and visibility, driving share of voice and brand credibility across key markets.
- Collaborate with Performance Marketing, CRM, and Merchandising to align brand strategy with commercial priorities, using data and insights to optimize brand effectiveness.
- Oversee the internal Creative Studio to deliver world-class creative direction, visual identity, campaign development, and content excellence
- Build, lead, and inspire a high-caliber global marketing team, developing talent and future organizational structure as we scale, embedding a culture of creativity, accountability, and results.
Requirements
- 6-8+ years of experience in marketing leadership roles within brand and social marketing, ideally with experience in the fashion, lifestyle, or ecommerce industries.
- A visionary marketing leader with a proven track record of scaling brands and leading innovative, social and influencer marketing campaigns.
- Deep understanding of fashion consumer behavior and global cultural trends; Luxury and resale experience a plus.
- A strategic leader who can inspire teams while also being hands-on, detail-oriented, and execution-driven when needed.
- Experienced working in high-growth, fast-paced environments, with strong cross-functional leadership and stakeholder management.
- Self-starter with the ability to excel through times of growth, ambiguity and change.
- Fluent in French & English
Benefits
- A meaningful job with an impact on the way people consume fashion and promote sustainability
- The opportunity to do career-defining work in a fast-growing French-born scale up
- The possibility to work as part of a globally diverse team with more than 50 nationalities
- Two days to help Project - reinforcing your activist journey and volunteer for an association
- Significant investment in your learning and growth
- Competitive compensation and benefits package
- As full member of our entrepreneurial project, you will be eligible to free shares
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