Hybrid Director of Marketing

at Mindex

• Job title: Director of Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $140,000 - $190,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: AWS
• Location requirements: Hybrid, Rochester, United States

About the role

• Director of Marketing at Mindex developing data-driven strategies and executing multi-channel campaigns to accelerate growth. Leading marketing resources, optimizing brand presence, and driving measurable results.

Responsibilities

• Develop and execute data-driven go-to-market strategies and multi-channel campaigns designed to generate qualified leads and accelerate growth.
• Manage all marketing resources, plans, and processes, while simultaneously owning the corporate brand and optimizing the buyer journey to deliver measurable, high-impact results.
• Serve as a key member of the senior leadership team, collaborating to set company-wide strategy, define OKRs, and report on progress.
• Partner with Product and Services leaders to develop and execute go-to-market (GTM) strategies, aligning Mindex's product suite (SIS, MTSS, Analytics, etc.) with ideal K-12 customer profiles.
• Lead, mentor, and manage a small, agile marketing team, fostering a "player-coach" culture where you are actively involved in execution.
• Own and grow co-marketing relationships with strategic partners (e.g., AWS, integration partners) to drive channel-based growth and mutual success.
• Design, execute, and optimize end-to-end, multi-channel demand generation campaigns (digital, email, social, paid media, events, webinars) to build and accelerate the sales pipeline.
• Develop and manage the master marketing and content calendar, aligning all activities with GTM strategy, sales cycles, and key K-12 seasonal milestones.
• Oversee and directly contribute to content creation, developing compelling assets (case studies, white papers, blog posts, webinars, sales collateral) that establish Mindex as a thought leader in K-12 data and technology.
• Act as the primary brand steward, ensuring consistent messaging, tone, and visual identity across all internal and external touchpoints.
• Develop a powerful brand narrative that highlights customer success stories and the measurable impact of Mindex solutions on K-12 districts.
• Collaborate with HR to develop and execute an internal communications strategy that fosters employee engagement and aligns the team around company goals.
• Own the strategy, planning, and execution of all marketing-led events (industry conferences, customer user groups, webinars) to maximize ROI and brand presence.
• Define, track, and report on key marketing KPIs (MQLs, SQLs, conversion rates, pipeline influence, campaign ROI), providing actionable insights to the leadership team.
• Own and manage the marketing technology stack (led by HubSpot) and the company swag store (Stadium), ensuring they effectively support all key business functions (sales, marketing, account management, and HR)

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field; MBA or advanced degree is a strong plus.
• 10+ years of progressive marketing experience in B2B SaaS, with a strong preference for the K-12 EdTech market (e.g., SIS, SPED, MTSS, Analytics).
• Demonstrated "full stack" marketing expertise across key disciplines: demand generation (ABM, digital, social), product marketing, content strategy, marketing operations, and branding.
• A proven track record of developing compelling content and executing successful, integrated marketing campaigns that demonstrably build the sales pipeline.
• Data-driven and analytical mindset, with deep experience in defining KPIs, measuring campaign ROI (HubSpot experience preferred), and using data to optimize performance.
• Exceptional communication and collaboration skills with a history of building alignment and influencing strategy with senior leadership and cross-functional partners (especially Product, Sales, and Services).
• Proven ability to present marketing strategy, performance metrics, and progress against OKRs to an executive leadership team.

Benefits

• Medical Insurance (with a free option!)
• Dental Insurance
• Vision Insurance
• Company Paid Life and AD&D Insurance
• Optional Additional Life Insurance
• Company Paid Short-Term Disability Insurance
• Company Paid Long-Term Disability Insurance
• Medical and Dependent Care Flexible Savings Accounts (FSA)
• Health Savings Accounts with Company Contributions
• Optional Hospital Indemnity, Accident and Critical Illness Insurance as well as Legal Assistance
• **Our Perks:**
• Flexible Time Off
• Eight Paid Holidays
• Pre-tax and Roth 401(k) Options with Company Match
• Investment in Professional Development including a license to Udemy training courses and leadership training
• Employee Assistance Program
• Adoption Assistance
• Pet Insurance Discounts
• Tickets to local sporting events
• Team building events
• Holiday and celebration parties