CA
CasechekHead of Marketing
Head of Marketing managing end - to - end strategy for SaaS healthcare solutions. Collaborating across teams to enhance positioning and deliver measurable results in the healthcare industry.
About the role
- Develop and execute data-driven go-to-market strategies and multi-channel campaigns designed to generate qualified leads and accelerate growth.
- Manage all marketing resources, plans, and processes, while simultaneously owning the corporate brand and optimizing the buyer journey to deliver measurable, high-impact results.
- Serve as a key member of the senior leadership team, collaborating to set company-wide strategy, define OKRs, and report on progress.
- Partner with Product and Services leaders to develop and execute go-to-market (GTM) strategies, aligning Mindex's product suite (SIS, MTSS, Analytics, etc.) with ideal K-12 customer profiles.
- Lead, mentor, and manage a small, agile marketing team, fostering a "player-coach" culture where you are actively involved in execution.
- Own and grow co-marketing relationships with strategic partners (e.g., AWS, integration partners) to drive channel-based growth and mutual success.
- Design, execute, and optimize end-to-end, multi-channel demand generation campaigns (digital, email, social, paid media, events, webinars) to build and accelerate the sales pipeline.
- Develop and manage the master marketing and content calendar, aligning all activities with GTM strategy, sales cycles, and key K-12 seasonal milestones.
- Oversee and directly contribute to content creation, developing compelling assets (case studies, white papers, blog posts, webinars, sales collateral) that establish Mindex as a thought leader in K-12 data and technology.
- Act as the primary brand steward, ensuring consistent messaging, tone, and visual identity across all internal and external touchpoints.
- Develop a powerful brand narrative that highlights customer success stories and the measurable impact of Mindex solutions on K-12 districts.
- Collaborate with HR to develop and execute an internal communications strategy that fosters employee engagement and aligns the team around company goals.
- Own the strategy, planning, and execution of all marketing-led events (industry conferences, customer user groups, webinars) to maximize ROI and brand presence.
- Define, track, and report on key marketing KPIs (MQLs, SQLs, conversion rates, pipeline influence, campaign ROI), providing actionable insights to the leadership team.
- Own and manage the marketing technology stack (led by HubSpot) and the company swag store (Stadium), ensuring they effectively support all key business functions (sales, marketing, account management, and HR)
Requirements
- Bachelor’s degree in marketing, Business, Communications, or a related field; MBA or advanced degree is a strong plus.
- 10+ years of progressive marketing experience in B2B SaaS, with a strong preference for the K-12 EdTech market (e.g., SIS, SPED, MTSS, Analytics).
- Demonstrated "full stack" marketing expertise across key disciplines: demand generation (ABM, digital, social), product marketing, content strategy, marketing operations, and branding.
- A proven track record of developing compelling content and executing successful, integrated marketing campaigns that demonstrably build the sales pipeline.
- Data-driven and analytical mindset, with deep experience in defining KPIs, measuring campaign ROI (HubSpot experience preferred), and using data to optimize performance.
- Exceptional communication and collaboration skills with a history of building alignment and influencing strategy with senior leadership and cross-functional partners (especially Product, Sales, and Services).
- Proven ability to present marketing strategy, performance metrics, and progress against OKRs to an executive leadership team.
Benefits
- Medical Insurance (with a free option!)
- Dental Insurance
- Vision Insurance
- Company Paid Life and AD&D Insurance
- Optional Additional Life Insurance
- Company Paid Short-Term Disability Insurance
- Company Paid Long-Term Disability Insurance
- Medical and Dependent Care Flexible Savings Accounts (FSA)
- Health Savings Accounts with Company Contributions
- Optional Hospital Indemnity, Accident and Critical Illness Insurance as well as Legal Assistance
- **Our Perks:**
- Flexible Time Off
- Eight Paid Holidays
- Pre-tax and Roth 401(k) Options with Company Match
- Investment in Professional Development including a license to Udemy training courses and leadership training
- Employee Assistance Program
- Adoption Assistance
- Pet Insurance Discounts
- Tickets to local sporting events
- Team building events
- Holiday and celebration parties
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
AV
AvolutionChief Marketing Officer – CMO
Chief Marketing Officer leading Avolution's global marketing initiatives in enterprise - architecture software. Responsible for implementing marketing automation and generating significant new ARR.
CO
ConsciaSenior Marketing Executive
Senior Marketing Executive at Conscia driving local business growth with marketing campaigns. Collaborating with sales teams to execute marketing strategies across various channels.
SS
Suntory Global SpiritsHead of Marketing
Head of Marketing for Suntory Global Spirits responsible for brand strategy and execution in Brazil. Delivering financial targets and building marketing capabilities across global teams.
VC
Vestiaire CollectiveMarketing Director
Marketing Director responsible for global brand marketing strategy at leading fashion resale platform. Leading campaigns and partnerships to enhance brand visibility and customer engagement.
Influencer Marketing Executive driving brand awareness for KatKin through influencer gifting initiatives. Identifying influencers and coordinating campaigns across social platforms to fuel customer acquisition.
CU
CurrentBodyInfluencer Marketing Executive – DACH
Influencer Marketing Executive responsible for executing strategies for the DACH region. Supporting influencer marketing initiatives and collaborations to enhance brand presence.
CU
CurrentBodyInfluencer Marketing Executive – APAC
Influencer Marketing Executive developing strategic influencer partnerships to enhance brand growth in APAC. Reporting directly to Influencer Marketing Manager.
CU
CurrentBodyInfluencer Marketing Executive
Influencer Marketing Executive supporting influencer marketing strategies and building relationships across Europe. Working closely with the team to monitor campaigns and travel for events.
Senior Media Buying Executive developing digital marketing strategies and managing campaigns for luxury brands globally. Collaborating with teams and analyzing performance for high - impact results.