Planning, executing, and scaling web user acquisition campaigns across Facebook Ads or other paid social channels, with a focus on high-intent, converting traffic
Monitoring and optimizing account structure, keyword strategy, bidding models, and audience segmentation
Driving incremental growth through performance-focused campaign strategy and rapid experimentation
Collaborating with product, analytics, and creative teams to create effective landing pages and campaign assets
Generating insights from performance data and proactively identifying areas of opportunity
Staying up to date with industry trends, platform updates, and evolving privacy regulations
Producing regular performance reports and contributing to strategic discussions
Requirements
3+ years of performance marketing experience in web user acquisition, preferably in high-growth environments
Expert-level experience managing campaigns in Facebook Ads
Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV
Hands-on experience setting up and managing conversion tracking using tools like Google Tag Manager and GA4
Strong analytical skills, including advanced Excel or Google Sheets capabilities
Experience with A/B testing frameworks and conversion rate optimization (CRO) for web
Solid understanding of web attribution models and tools (e.g., last-click vs. data-driven attribution, first-party tracking)
Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data
Proficient in using AI tools (e.g., ChatGPT, Claude, Google AI Studio) to boost campaign efficiency and ideation
Strong communication and project management skills, with the ability to work cross-functionally
Upper-intermediate or advanced proficiency in English
Market research and competitors analysis
Experience with Google Ads or other paid social channels (nice to have)
Experience in Health Tech, FinTech, or other regulated industries (nice to have)
Familiarity with server-side tracking, privacy-compliant measurement setups (e.g., Consent Mode, enhanced conversions) (nice to have)
Experience with automation tools and scripts for campaign management (e.g., bir.ch, Google Ads Scripts) (nice to have)
Benefits
Competitive salary and annual reviews
Opportunity to participate in Flo’s performance incentive scheme
Paid holiday, sick leave, and female health leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Accelerated professional growth through world-changing work and learning support
Flexible office + home working, up to 2 months a year working abroad
5-week fully paid sabbatical at 5-year Floversary
Flo Premium for friends & family, plus more health, pension and wellbeing perks
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