Supporting the trade marketing lead with all events & campaign plans, ensuring all planned activity is executed across all relevant touchpoints accurately and delivered on time
Responsible for planning customer journeys for each piece of activity, considering high-traffic touchpoints, click rates and conversion rates
Maintaining and updating all relevant live documents used cross-functionally to effectively plan and execute activity
Partnering internally with key functions to contribute to the definition of priorities and ensure all activity is communicated clearly and delivered to the brief
Championing the customer journey ensuring that events and campaigns are executed in a simple way and aligned to the customer mindset. Striving to make continuous improvements
Ongoing reporting of digital performance using google analytics, Content Square and Power BI
Monitoring and reporting on competitor activity, making recommendations of ways to improve electrical activity and onsite execution
Be creative, passionate, and innovative about improving the onsite customer experience and ensuring a world class end to end customer journey
Requirements
Strong understanding of competitor analysis and onsite customer journey optimisation
Proficiency in Excel and have experience using analytical tools such as Power BI and Content Square
Experience with managing multiple campaigns or pieces of activity concurrently, meeting deadlines and co-ordinating across multiple teams
Experience working cross-functionally, with a proven track record in negotiating and influencing stakeholders
Understanding in balancing creative marketing ideas with commerciality
An understanding of shopper & consumer behaviour
A high level of attention to detail
Presenting and story-telling skills
Benefits
Flexible, hybrid working model
Inclusive culture and environment, check out our Glassdoor reviews
£250 flexible benefits allowance to suit your needs
27 days holiday + bank holidays
Udemy learning access
Bonus potential (performance and business-related)
Up to 25% discount on Very.co.uk
Matched pension up to 6%
More benefits can be found on our career site
Job title
Trade Marketing Executive – 13 month fixed term contract
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