Senior Marketing Executive focusing on outside sales for Labcorp Diagnostics in Northern Louisiana. Driving new business growth and building client relationships in healthcare.
About the role
- Trade Marketing Executive enhancing category campaigns driving sales and engagement for Very Media Group. Agile role within a fast-paced team focused on innovative marketing strategies.
Responsibilities
- Supporting the trade marketing lead with all events & campaign plans, ensuring all planned activity is executed across all relevant touchpoints accurately and delivered on time
- Responsible for planning customer journeys for each piece of activity, considering high-traffic touchpoints, click rates and conversion rates
- Maintaining and updating all relevant live documents used cross-functionally to effectively plan and execute activity
- Partnering internally with key functions to contribute to the definition of priorities and ensure all activity is communicated clearly and delivered to the brief
- Championing the customer journey ensuring that events and campaigns are executed in a simple way and aligned to the customer mindset. Striving to make continuous improvements
- Ongoing reporting of digital performance using google analytics, Content Square and Power BI
- Monitoring and reporting on competitor activity, making recommendations of ways to improve electrical activity and onsite execution
- Be creative, passionate, and innovative about improving the onsite customer experience and ensuring a world class end to end customer journey
Requirements
- Strong understanding of competitor analysis and onsite customer journey optimisation
- Proficiency in Excel and have experience using analytical tools such as Power BI and Content Square
- Experience with managing multiple campaigns or pieces of activity concurrently, meeting deadlines and co-ordinating across multiple teams
- Experience working cross-functionally, with a proven track record in negotiating and influencing stakeholders
- Understanding in balancing creative marketing ideas with commerciality
- An understanding of shopper & consumer behaviour
- A high level of attention to detail
- Presenting and story-telling skills
Benefits
- Flexible, hybrid working model
- Inclusive culture and environment, check out our Glassdoor reviews
- £250 flexible benefits allowance to suit your needs
- 27 days holiday + bank holidays
- Udemy learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- More benefits can be found on our career site
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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