Chief Growth Officer responsible for GTM and overall brand strategy at a B2C fintech startup. Leading growth initiatives and positioning while managing a small team for optimal execution.
About the role
- Regional Marketing Director for Xsolla focusing on marketing strategy and campaigns in Southeast Asia. Collaborating with global teams to support business growth in the gaming industry.
Responsibilities
- Work within the APAC marketing organization to deliver, execute and measure localized B2B marketing campaigns and initiatives aimed at acquiring new gaming leads and partners in SEA.
- Create, manage, execute, measure and report on marketing projects and initiatives across the responsible Commerce solutions and services.
- Manage the day-to-day interaction of external partners within your region, including but not limited to: digital media planning agency, public relations contracted agency, and trade show production companies.
- Organize and plan public speaking opportunities for Xsolla experts and/or participate as a speaker themselves at regional video game industry events.
- Collaborate with regional business development teams to generate unique content aimed at onboarding new leads, securing meetings and helping integrate products and solutions efficiently.
- Contribute to the efficiency of the marketing team by sharing new ideas and approaches for meeting our marketing objectives.
- Work with other teams as digital marketing team to execute and deliver paid advertising, organic/paid social media, content distribution, webinar, video content, blogs, ebooks and other marketing campaign collateral and materials including translations.
- Work with other teams as event team to ask for the administrative support and design approval and lead the event
Requirements
- 7-8 years professional experience - agency, brand, ad-technology, or mobile apps related background
- Bachelor degree
- Demonstrated experience in creating and developing trade show and branded B2B experiential marketing events
- Experience preparing and delivering events from start to finish, including planning, coordination, execution, and post-event analysis.
- Experience working with or for digital media agencies, trade show producers, and public relations agencies
- Fluent English required
- Experience working with/within global companies
- Strong data analysis and measurement skills
- Ability to work effectively as part of a team
Benefits
- Xsolla is committed to protecting your personal information and respecting your privacy.
- Data privacy inquiries contact: [email protected]
Job title
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