Hybrid Senior Product Marketing Specialist – Healthcare Technology Solutions

Posted 3 weeks ago

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About the role

  • Market Intelligence: understand CE market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies.
  • Product Positioning: develop clear and compelling product positioning and messaging that differentiates our products in the market.
  • Content Creation: create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
  • Sales Enablement: equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies.
  • Partner Enablement: support the partner ecosystem with the necessary tools and materials to sell our products effectively.
  • Analyst Support: create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.
  • Stakeholder Engagement: collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact.

Requirements

  • Bachelor’s degree from an accredited four-year college or university in relevant field or equivalent
  • Five or more years in product marketing or related experience
  • Working with sales, account management and customer success functions
  • Understanding of SaaS products and their application in business
  • Working with marketing enterprise software solutions
  • Experience in creating marketing collateral & sales enablement tools
  • Experience in healthcare technology preferred, or similar setting a plus

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities

Job title

Senior Product Marketing Specialist – Healthcare Technology Solutions

Job type

Experience level

Senior

Salary

$95,560 - $133,750 per year

Degree requirement

Bachelor's Degree

Location requirements

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