Market Intelligence: understand CE market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies.
Product Positioning: develop clear and compelling product positioning and messaging that differentiates our products in the market.
Content Creation: create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
Sales Enablement: equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies.
Partner Enablement: support the partner ecosystem with the necessary tools and materials to sell our products effectively.
Analyst Support: create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.
Stakeholder Engagement: collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact.
Requirements
Bachelor’s degree from an accredited four-year college or university in relevant field or equivalent
Five or more years in product marketing or related experience
Working with sales, account management and customer success functions
Understanding of SaaS products and their application in business
Working with marketing enterprise software solutions
Experience in creating marketing collateral & sales enablement tools
Experience in healthcare technology preferred, or similar setting a plus
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