Product Marketing Manager responsible for product messaging and positioning at a leading healthcare technology firm. Drive go - to - market strategies and create compelling product narratives with a cross - functional team.
WK
Hybrid Senior Product Marketing Specialist – Healthcare Technology Solutions
Posted 4 months ago
About the role
- Senior Product Marketing Specialist in healthcare technology solutions, developing market strategies and enabling sales for product success. Driving value propositions and stakeholder engagement while executing effective marketing campaigns.
Responsibilities
- Market Intelligence: understand CE market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies.
- Product Positioning: develop clear and compelling product positioning and messaging that differentiates our products in the market.
- Content Creation: create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
- Sales Enablement: equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies.
- Partner Enablement: support the partner ecosystem with the necessary tools and materials to sell our products effectively.
- Analyst Support: create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.
- Stakeholder Engagement: collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact.
Requirements
- Bachelor’s degree from an accredited four-year college or university in relevant field or equivalent
- Five or more years in product marketing or related experience
- Working with sales, account management and customer success functions
- Understanding of SaaS products and their application in business
- Working with marketing enterprise software solutions
- Experience in creating marketing collateral & sales enablement tools
- Experience in healthcare technology preferred, or similar setting a plus
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
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