CG
Cook GroupProduct Marketing Manager
Product Marketing Manager developing marketing strategies and campaign plans for product lifecycle at Cook Medical. Collaborating with global teams to drive business growth and brand positioning.
About the role
- Establish the role of Product Marketing in the User Centric team and embed within Product teams
- Bring marketing mindset to product development: positioning, value articulation and revenue modelling from earliest stages
- Design and run data-driven tests to learn what resonates with users and refine messaging and value propositions
- Create clear processes in an ambiguous environment
- Position and grow new and priority features and user journeys (Perimenopause, Flo for Partners, Flo for Teens)
- Develop internal go-to-market plans to increase adoption of key features
- Own marketing performance metrics related to engagement, activation, and revenue for supported features
- Collaborate cross-functionally with Product, Medical, UX, Brand, Social, Comms and Claims teams
- Contribute tools, templates and ideas as a key voice in central Product Marketing team
- Partner with Medical, Claims, and Copywriting teams to develop clear, credible and compelling messaging
- Turn feature launches into broader moments of user engagement and advocacy
- Manage multiple shifting priorities and ramp up fast on new projects
Requirements
- 5+ years experience as a Product Marketing Manager in B2C app-based software products
- Experience working in Product-led environments
- Strong Marketing toolkit (messaging, campaign planning, translating user insights)
- Proven ability to use data and testing to inform and improve work
- Comfortable working with and influencing diverse stakeholders across Product, Engineering, Medical, and Marketing
- Highly adaptable with a can-do mindset and ability to thrive in ambiguity
- Strong communication and organizational skills, CEFR C2-level English
- Independent, hands-on, and motivated to make an impact
- Nice to have: Experience in regulated HealthTech or Digital Health
- Nice to have: Familiarity with the female health & wellness space, or strong interest in supporting women’s health and wellbeing
Benefits
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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