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GovSignalsGTM Lead – Department of War
GTM Lead driving net new government SaaS sales for GovSignals. Building relationships and closing high - value contracts in defense acquisition.
About the role
- Collaborate with specialty marketing leaders to align priorities, projects, and plans
- Develop marketing strategies throughout product lifecycle aligned with business goals, brand strategy, and brand perception improvement
- Engage with customers and SMEs to understand market needs and inform marketing strategies
- Utilize customer personas and buyer journeys to shape marketing strategies and plans
- Create go-to-market strategies in partnership with product management, sales, and global functions
- Develop compelling value propositions, claims, and messaging consistent with brand guidelines
- Manage large, complex marketing initiatives involving cross-functional teams
- Set objectives for campaigns, channels, and events, including customer meetings and conferences
- Lead the execution of product launches and post-market initiatives
- Review and approve campaign tactics and marketing materials, ensuring compliance with advertising and promotional standards
Requirements
- Bachelor’s degree in marketing, business, or related field
- 5-7 years of relevant experience in product marketing or product management
- Proven success in developing marketing strategies throughout product lifecycle that drive business results
- Experience in product development, product launches, events management
- Familiar with medical industry regulations in major global markets
- Strong analytical, problem-solving, and operational skills
- Resourceful, ability to work independently and manage complex initiatives
- Great team player with strong communication skills
- Experience in Urology preferred
Benefits
- Health insurance
- 401(k)
- Flexible work hours
- Paid time off
- Professional development opportunities
- Travel up to 25% in a year
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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