Senior product marketing manager at WRITER, focusing on go - to - market strategy for IT - facing products. Collaborating across teams to enhance enterprise AI platform positioning.
About the role
- Product Marketing Lead orchestrating cross-functional strategies for AirOps, enhancing market leadership in AI-driven content operations platform. Collaborate with leadership, product, and sales for impactful storytelling.
Responsibilities
- Lead Cross-Functional Strategy: Partner with founders, leadership, product, and sales to set the strategic vision for product marketing, unifying key initiatives and surfacing top priorities.
- Shape & Execute GTM Vision: Define product narratives, positioning, and messaging for mid-market and enterprise audiences—elevating AirOps as the AI-first content operations leader.
- Champion Customer Insights: Conduct deep research to understand customer challenges, then translate those insights into precise, value-driven solutions that resonate with real buyer needs.
- Develop Impactful Content: Craft compelling case studies, product videos, sales collateral, website copy, blog posts, and more—showcasing AirOps’ unique value and fueling customer success.
- Drive High-Level Alignment: Inspire excitement within product teams and maintain a tight feedback loop with sales to refine positioning, enablement assets, and campaign strategies.
- Accelerate Sales Collaboration: Bring a track record of effective partnership with sales—co-creating playbooks, refining decks, and ensuring consistent, high-quality outreach and campaigns.
Requirements
- Proven B2B SaaS Experience: 7+ years of product marketing success with mid-market and enterprise customers, ideally at a similar-stage company.
- Go-to-Market Expertise: Demonstrated track record of leading product launches, positioning strategies, and sales enablement initiatives that drive measurable impact.
- Sales-Led Growth: History of partnering closely with sales teams to co-create assets, refine messaging for different segments, and support pipeline growth.
- Exceptional Writer & Communicator: Adept at synthesizing complex topics into clear, concise language that resonates with diverse stakeholders.
- Data-Driven: Skilled at deriving insights from analytics, iterating on strategy, and measuring results to inform continual improvement.
- Generative AI Proficiency: Familiarity using AI for content creation and marketing workflows is a strong plus.
Benefits
- Equity in a fast-growing startup
- Competitive benefits package tailored to your location
- Flexible time off policy
- Parental Leave
- A fun-loving and (just a bit) nerdy team that loves to move fast!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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