Product Marketing Lead orchestrating cross-functional strategies for AirOps, enhancing market leadership in AI-driven content operations platform. Collaborate with leadership, product, and sales for impactful storytelling.
Responsibilities
Lead Cross-Functional Strategy: Partner with founders, leadership, product, and sales to set the strategic vision for product marketing, unifying key initiatives and surfacing top priorities.
Shape & Execute GTM Vision: Define product narratives, positioning, and messaging for mid-market and enterprise audiences—elevating AirOps as the AI-first content operations leader.
Champion Customer Insights: Conduct deep research to understand customer challenges, then translate those insights into precise, value-driven solutions that resonate with real buyer needs.
Develop Impactful Content: Craft compelling case studies, product videos, sales collateral, website copy, blog posts, and more—showcasing AirOps’ unique value and fueling customer success.
Drive High-Level Alignment: Inspire excitement within product teams and maintain a tight feedback loop with sales to refine positioning, enablement assets, and campaign strategies.
Accelerate Sales Collaboration: Bring a track record of effective partnership with sales—co-creating playbooks, refining decks, and ensuring consistent, high-quality outreach and campaigns.
Requirements
Proven B2B SaaS Experience: 7+ years of product marketing success with mid-market and enterprise customers, ideally at a similar-stage company.
Go-to-Market Expertise: Demonstrated track record of leading product launches, positioning strategies, and sales enablement initiatives that drive measurable impact.
Sales-Led Growth: History of partnering closely with sales teams to co-create assets, refine messaging for different segments, and support pipeline growth.
Exceptional Writer & Communicator: Adept at synthesizing complex topics into clear, concise language that resonates with diverse stakeholders.
Data-Driven: Skilled at deriving insights from analytics, iterating on strategy, and measuring results to inform continual improvement.
Generative AI Proficiency: Familiarity using AI for content creation and marketing workflows is a strong plus.
Benefits
Equity in a fast-growing startup
Competitive benefits package tailored to your location
Flexible time off policy
Parental Leave
A fun-loving and (just a bit) nerdy team that loves to move fast!
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