Product Marketing Manager at KAYAK overseeing product positioning and go - to - market strategies for K4B. Focus on corporate customer value and cross - functional collaboration.
About the role
- Product Marketing Manager responsible for advocating MRI's data solutions and creating compelling stories. Collaborating cross-functionally to enhance product adoption and strategic messaging.
Responsibilities
- As a Product Marketing Manager, you will be a leader on the team responsible for telling the world (and company) the story of our solutions.
- You will be our chief advocate for MRI's data strategy and solutions globally and create compelling stories that bring our vision to life for market intelligence, benchmarking and partner related integrations.
- You will also be charged with crafting the strategy around the messaging and marketing for new launches.
- Understand and document key business and technical benefits for buyers.
- Champion product adoption: work cross-functionally with Product teams and Solution Leaders, Sales, Sales Enablement, and Marketing to ensure we're effectively positioning, pitching, and closing deals that include your solutions.
- Sales Enablement: communicate the value proposition of the products in your segment to GTM teams and develop sales tools that support the selling process of your products.
- Product launches: serve as the Marketing lead for all new product launches, upgrades and releases in your segment.
- Demand generation & content creation: provide input into demand generation and campaign planning for your segment. Help shape campaigns and initiatives that showcase MRI as the leader in connected real estate data.
- Market intelligence: develop and maintain a detailed understanding of industry trends, competitor capabilities and customer needs in your market segment.
- Lead internal and external enablement: create content for and lead internal training on new products and features, client-facing webinars and meetings.
Requirements
- 5 years’ minimum experience in a Product Marketing role
- Marketing or Product experience in a B2B SaaS environment required
- Experience with data products, analytics platforms, or benchmarking solutions.
- Ability to translate complex data/analytics concepts into client value stories.
- Experience marketing software platforms strongly preferred
- Strong technical acumen with a knack for storytelling
- Strong written and verbal communications skills strongly preferred
- Experience leading go-to-market initiatives and informing demand strategies
- Experience delivering sales training and webinars
- Experience working closely with product management teams throughout the product development process
- Experience in Salesforce, Pardot, Seismic, Klue, and PowerBI preferred
- Experience in PropTech or real estate is a plus
Benefits
- Join our employee-led groups to maximize your experience at work such as our Diversity, Equity and Inclusion committee, employee resource groups such as Women and Allies, and our Pride Event Group
- Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit
- Invest in our competitive 401k plan and help set you up for your future
- Big on family? So are we! We understand family is important and being able to spend quality time with your family is a wonderful experience. Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)
- Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 16 hours of ‘Flexi’ time a year
- Further your professional development and growth with our generous Tuition Reimbursement offerings
- Enjoy the flexibility of working from anywhere in the world for two weeks out of the year
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