Senior Performance Marketing Specialist optimizing Google Ads and Facebook Ads for high-performing brands at Primal. Mentoring junior team members while managing and optimizing client ad campaigns.
Responsibilities
Manage client campaigns, ensuring alignment with performance goals.
Provide regular updates to clients regarding performance, pacing, and optimization strategies.
Prepare detailed performance reports with actionable recommendations.
Set up, manage, and optimize campaigns across relevant channels.
Train and mentor junior team members, sharing expertise to improve team performance.
Review reports from Ad Operations Specialists and Analysts to ensure quality and insightfulness.
Collaborate with the Client Services team to support company and client objectives.
Monitor budget pacing, escalate challenges, and ensure campaigns run smoothly.
Stay updated on the latest trends and innovations in digital advertising to drive success.
Requirements
Proven expertise in digital advertising on platforms like Google Ads, Facebook Ads, and emerging channels.
Strong analytical and problem-solving skills for campaign optimization.
Experience in mentoring or training team members.
Exceptional communication skills and attention to detail.
Passion for staying ahead of industry trends and best practices.
Benefits
Fun and Young Environment Company and Team Activities.
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