Google Campaign Manager optimizing client accounts across Google for a marketing agency. Responsible for campaign management and driving lead generation with analytical approaches.
About the role
- Senior Performance Marketing Manager at Jagex leading digital marketing strategy for gaming titles. Focusing on paid media, influencer marketing, and geo-expansion to drive player engagement and revenue.
Responsibilities
- Lead on **RuneScape: Dragonwilds** marketing strategy from early access through to full launch. Plan, execute, and manage paid campaigns across multiple channels.
- Own branding and strategic beat campaign strategy across all Jagex titles, ensuring consistency with overall marketing and creative strategy.
- Build detailed audience segments and customised targeting strategies to enhance user acquisition and re-engagement performance.
- Lead the paid influencer marketing strategy, collaborating closely with the Community team to align organic and paid strategy
- Oversee budget management, optimizing media spend across channels to meet revenue targets and ensure cost efficiency.
- Define and implement geo-expansion strategies, identifying new markets and scaling performance in key regions.
- Lead testing and optimisation, managing A/B tests for creative and landing pages to drive higher conversion rates and engagement.
- Shape our social growth strategy with our Community team.
- Collaborate with our Partnership & Merchandising team on marketing campaigns.
- Utilise data from attribution platforms such as AppsFlyer, Singular, Gamesight, and Google Analytics to drive continual improvements in campaign strategy.
- Report on campaign performance, turning insights into actionable recommendations for both marketing and executive stakeholders.
Requirements
- 5+ years of experience in performance marketing with proven success in gaming.
- Hands-on experience with major ad platforms and marketing channels including Meta, Google Ads, TikTok, and DSPs.
- Experience designing and executing influencer marketing campaigns that drive measurable performance, engagement and brand awareness.
- Results focused, with demonstratable success of driving product growth at scale through paid media campaigns.
- Proficiency with attribution tools such as AppsFlyer, Singular, Gamesight, and Google Analytics.
- Strong problem-solving skills and the ability to interpret complex data into clear, actionable insights.
- Sharp focus on ROI and efficiency, with experience optimising campaigns against departmental and business KPIs.
- Excellent communication skills and experience collaborating across teams on both technical and creative projects.
- Highly adaptable, thriving in a rapidly evolving digital marketing landscape.
- A pragmatic growth mindset, always looking for opportunities to improve, experiment, and overcome challenges.
- Proven ability to operate in a fast-paced, metrics-based environment with autonomy and accountability.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Ads Manager managing online advertising campaigns on Meta and TikTok for a sustainable underwear startup. Responsibilities include analysis, optimization, and budget management.
Paid Media Specialist taking ownership of paid media campaigns across Google Ads and Meta Ads for a key digital marketing agency client. Managing accounts for performance and growth with minimal admin requirements.
Performance Marketing Lead defining roadmap and driving growth for Upway's e - bike platform. Leading high - performing teams and managing budget for global marketing strategy.
Paid Media Manager at LADbible Group driving campaign activations and strategic recommendations across social media platforms. Collaborating with stakeholders to optimize and improve campaign performance.
Performance Marketing Manager focused on scaling customer growth for SME banking products at Allica Bank. Leading performance marketing strategies and optimizing campaigns for sustainable growth.
PPC & ASO Specialist managing search strategies and optimizing app visibility for PokerStars.com. Collaborating across teams to drive performance in the gaming industry.
Senior Sales/Campaign Manager focusing on business opportunities and long - term partnerships in satellite communications. Collaborating with stakeholders and leading complex sales campaigns for military projects.
CRM Campaign Manager responsible for planning and executing Email and SMS strategies for Banter at Signet Jewelers. Collaborating across teams to ensure successful campaign outcomes.
Junior Performance Marketing Manager focusing on Meta Ads at Inspyr GmbH, a startup offering unique event formats. Responsible for managing performance campaigns and optimizing results.