Demand Generation Manager driving growth strategy for Quandri, transforming the insurance industry through AI - driven automation. Collaborating across marketing, sales, and revenue operations to build impactful campaigns.
About the role
- Senior Media Buyer responsible for developing social media strategies at GOBankingRates, a financial content platform. Engaging in performance maximization and customer acquisition across paid social media platforms.
Responsibilities
- Develop and implement scalable paid social media strategies for our growing Credit Card Vertical within major Social platforms like Meta, YouTube, LinkedIn, Reddit, etc.
- Manage your monthly Paid Media budgets ensuring meeting revenue and GPM (Gross Profit Margin) targets.
- Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, creative and other facets of inventory management.
- Manage strategy for high velocity creative testing in partnership with design to ensure we are improving each month and evolving along with social media trends and behavior.
- Effectively navigate the promotion of offers that have compliance and targeting requirements by working within your sphere of influence to generate results, regardless of compliance obstacles.
- Execute end-to-end management of paid social campaigns, including budget allocation, bidding, and performance analysis and optimization to ensure KPIs are met.
- Stay up-to-date with the latest trends and features on major social media platforms.
- Demonstrate proficiency in navigating algorithmic platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Communicate effectively to the team on reporting, results and strategic initiatives and growth opportunities.
- Use data to guide decisions and action in order to scale revenue and GPM for this channel.
- Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.
Requirements
- 5+ years experience as a high-level operator within the top Social Media Platforms, managing monthly ad spend over $100k, financial category preferred.
- Understanding of direct marketing creative best practices and experience optimizing for campaign performance in a calculated and methodical way (creative, ad copy, landing page).
- Demonstrated subject matter expertise managing paid social algorithms and leveraging technical solutions to generate meaningful results in the paid social channel.
- Strong analytical skills and experience with data analysis, attribution, ads implementation, and platform integration.
- Experience developing strategy, finding solutions, and communicating results.
- Proficient in Excel, Google Suite, Google Ads and Bing Ads.
Benefits
- Health & Wellness – Access to medical, dental, and vision insurance plans, telemedicine services, and health savings accounts (HSAs).
- Financial Security – 401(k) retirement plan participation, company-paid life and accidental death & dismemberment (AD&D) insurance, plus opportunities to invest through our Employee Stock Purchase Plan (ESPP).
- Work-Life Balance – Generous paid time off (PTO), company holidays, and various leave options to support personal and family needs.
- Professional Development – Annual education reimbursement (up to $5,250) for job-related courses.
- Wellness Reimbursement – Up to $450 per year to cover fitness-related expenses.
- Additional Perks – Access to commuter spending accounts, legal assistance plans, family support services, and exclusive employee discounts.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Campaign Manager managing paid social media campaigns across multiple platforms at Hotspex Media. Ensuring strategic execution, performance optimization, and team collaboration.
Manager of Paid Search developing strategies to enhance visibility and performance for Pfizer websites. Collaborating with cross - functional teams to achieve marketing objectives in healthcare.
Demand Generation Marketing Manager executing high - volume sponsored events for Zip, focused on engagement and lead generation. Collaborating with cross - functional teams for effective campaign promotion.
Digital Demand Manager executing digital growth strategies for Simpro UK and BigChange. Involves lead acquisition, campaign optimization, and collaboration with marketing teams.
Senior Performance Marketing Specialist driving data - driven growth for e - commerce at Printler across markets. Focused on optimizing paid advertising channels such as Paid Search and Paid Social.
Senior Campaign Manager at Clarion managing ICE marketing campaign strategy across multiple events. Focusing on acquisition and retention for the gaming community event.
Marketing Campaign Manager developing and delivering data - led marketing plans at MYOB. Focused on feature uptake through integrated, multichannel campaigns across the SME segment.
Marketing Campaign Manager at MYOB developing data - led marketing plans to drive feature uptake and revenue. Focusing on integrated multichannel campaigns for the SME segment.
Demand Generation leader shaping marketing strategies for Harvey’s AI products in legal services. Building scalable marketing efforts to drive awareness and revenue.