Campaign Manager managing paid social media campaigns across multiple platforms at Hotspex Media. Ensuring strategic execution, performance optimization, and team collaboration.
Responsibilities
Independently managing and executing paid social media campaigns across key platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit)
Key day-to-day contact for internal stakeholders, ensuring campaigns are strategically sound, executed, and optimized to meet performance goals
Lead, plan, launch, and optimize paid social campaigns across multiple platforms, and objectives.
Own campaign performance from start to finish, including budgets, pacing, and KPIs
Collaborate with strategy teams to brief, review, and execute upcoming campaigns.
Perform ongoing campaign analysis and make optimization recommendations as needed.
Manage a varied and diverse roster of clients and act as the primarily resource for paid social inquiries.
Build and maintain campaign documentation including naming conventions, media plans, and Airtable trackers.
Conduct QA and troubleshooting across tracking, targeting, and creative before launch.
Deliver performance reports with actionable insights and observations.
Stay ahead of platform updates and paid social trends, sharing learnings internally.
Assist with onboarding and coaching of junior staff members.
Work as a team! Sometimes you’ll be in crunch mode, sometimes it’ll be other members of our team. Have each other’s back!
Requirements
Minimum of 3+ years of hands-on experience managing complex paid social campaigns, preferably in a media agency setting.
In-depth understanding of paid social ad platforms with experience with campaign trafficking, setup, targeting approaches, and multiple campaign objectives
3+ years With Meta and TikTok Ads Manager, with up-to-date buying certifications
2+ Years with Reddit and LinkedIn Ads Manager
Proficiency in Excel and/or Google Sheets as well as experience working with a Project Management tool (eg Airtable, Asana, Trello, Smartsheet etc)
Deep familiarity in working with conversion events across key social channels including creating custom conversions, standard event mapping, and fundamental tag troubleshooting through tools such as pixel helper.
Experience setting up and managing A/B testing scenarios and experiments, evaluating performance and platform insights to generate recommendations for improved performance.
Ability to present internally and externally as needed.
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