Hybrid Campaign Manager, Paid Social

at Hotspex Media

• Job title: Campaign Manager, Paid Social
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$75,000 - CA$90,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Campaign Manager managing paid social media campaigns across multiple platforms at Hotspex Media. Ensuring strategic execution, performance optimization, and team collaboration.

Responsibilities

• Independently managing and executing paid social media campaigns across key platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit)
• Key day-to-day contact for internal stakeholders, ensuring campaigns are strategically sound, executed, and optimized to meet performance goals
• Lead, plan, launch, and optimize paid social campaigns across multiple platforms, and objectives.
• Own campaign performance from start to finish, including budgets, pacing, and KPIs
• Collaborate with strategy teams to brief, review, and execute upcoming campaigns.
• Perform ongoing campaign analysis and make optimization recommendations as needed.
• Manage a varied and diverse roster of clients and act as the primarily resource for paid social inquiries.
• Build and maintain campaign documentation including naming conventions, media plans, and Airtable trackers.
• Conduct QA and troubleshooting across tracking, targeting, and creative before launch.
• Deliver performance reports with actionable insights and observations.
• Stay ahead of platform updates and paid social trends, sharing learnings internally.
• Assist with onboarding and coaching of junior staff members.
• Work as a team! Sometimes you’ll be in crunch mode, sometimes it’ll be other members of our team. Have each other’s back!

Requirements

• Minimum of 3+ years of hands-on experience managing complex paid social campaigns, preferably in a media agency setting.
• In-depth understanding of paid social ad platforms with experience with campaign trafficking, setup, targeting approaches, and multiple campaign objectives
• 3+ years With Meta and TikTok Ads Manager, with up-to-date buying certifications
• 2+ Years with Reddit and LinkedIn Ads Manager
• Proficiency in Excel and/or Google Sheets as well as experience working with a Project Management tool (eg Airtable, Asana, Trello, Smartsheet etc)
• Deep familiarity in working with conversion events across key social channels including creating custom conversions, standard event mapping, and fundamental tag troubleshooting through tools such as pixel helper.
• Experience setting up and managing A/B testing scenarios and experiments, evaluating performance and platform insights to generate recommendations for improved performance.
• Ability to present internally and externally as needed.
• Bachelor's Degree Required

Benefits

• Comprehensive Benefits Package
• Wellness Spending Account